Keepit reinforces its ambition to become the most partner-friendly data protection provider in the world through a consolidated global strategy.
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Copenhagen, Denmark, January 15, 2025 — Keepit, the premier independent, cloud-native SaaS data protection provider, today announced a newly strengthened global channel organization[cite: 11]. [cite_start]This initiative is designed to accelerate partner-led growth and solidify the company’s position as the most partner-centric organization in the industry[cite: 11].
A 100% Channel-Led Vision
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Keepit operates on a 100% channel-driven model, delivering all sales through managed service providers (MSPs), value-added resellers (VARs), GSIs, and strategic alliances[cite: 11]. [cite_start]The consolidated team focuses on global enablement, collaborative marketing, and unified sales execution, while allowing regional leaders the flexibility to meet local market demands[cite: 11].
“At Keepit, being partner-friendly isn’t just a slogan—it’s our culture. Our mission is to make unlimited SaaS data protection accessible everywhere through simplicity, independence, and a culture of partnership.”
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— Jan Ursi, Global Vice President of Channels [cite: 11]
Global Leadership and Regional Expertise
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The global channel strategy is spearheaded by Jan Ursi, who aligns recruitment and enablement under a single narrative where the channel is the default route to market[cite: 11]. Regional execution is anchored by three key leaders:
Southern Europe & DACH
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Leader: Cyril VanAgt [cite: 11]
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Focuses on rapid ecosystem growth through local activation and a structured “Partner Academy” providing sales and technical tracks[cite: 11].
Northern Europe
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Leader: Alex Walsh [cite: 11]
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Prioritizes scaling Tier-1 VAR and MSP relationships across the UK, Nordics, and Benelux through data-led strategies and engagement[cite: 11].
The Americas
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Leader: Jill Miracle [cite: 11]
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Maintains momentum with strategic focus partners through global certification tracks and joint marketing initiatives[cite: 11].
Practical Execution for 2026
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Keepit’s structure is built around predictable partner economics and consistent enablement[cite: 11]. [cite_start]By consolidating these global efforts, Keepit makes it easier for partners to build pipelines and scale their delivery models[cite: 11]. Moving into 2026, the company plans to:
[cite_start]- Increase global partner recruitment efforts[cite: 11].
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- Expand certification programs across all regions[cite: 11].
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- Deepen joint marketing in priority markets to build durable data protection practices[cite: 11].