Key insights into how senior IT leaders are managing cloud data security.
A new survey of over 300 senior IT decision-makers in the US, Europe, and Asia-Pacific reveals significant gaps in how organizations are protecting their data in the cloud. The findings highlight the need for more robust, independent backup solutions to ensure business continuity in an increasingly complex threat environment.
Over-reliance on Native Backup
The survey found that **37% of respondents** rely solely on the native backup capabilities of their SaaS applications. This approach leaves them vulnerable to data loss and service disruptions, as native backups often have limitations.
Long Recovery Times
A staggering **11% of respondents** reported that it would take them a month or longer to recover data after a loss event—or that they might not be able to fully recover at all. This highlights a critical risk to business operations and continuity.
Recent Data Loss Events
Almost half of the organizations surveyed, specifically **49% of respondents**, have experienced a major data loss event in the past year, underscoring the real and immediate threat facing businesses today.
The Demand for Segregated Storage
Senior IT decision-makers are recognizing the need for independent backup solutions. **61% of respondents** stated that physically segregated storage is a key requirement for modern SaaS backup, showing a clear shift in industry priorities toward greater data security and control.
About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.
About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.
Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.