New senior executive shares ambitious goals for regional Keepit expansion
Copenhagen, Denmark, June 2, 2025 – Keepit, the global leader in SaaS data protection, today announced that Dan Middleton, former VP at Veeam, has been appointed as its new VP for the UK and Ireland. Middleton will grow Keepit’s UKI sales team, accelerate pipeline generation, and drive the expansion of Keepit’s local partner ecosystem with the regional partner management team. Additionally, Middleton is responsible for Eastern Europe, Middle East and South Africa.
With over 20 years’ experience in IT sales leadership, Middleton brings a wealth of proven go-to-market expertise and leadership to Keepit. His appointment follows an 11-year tenure at Veeam UKI, where he played a key role in strengthening the company’s market presence to #1 in the region.
“Keepit is solving one of the most urgent challenges organizations face today: protecting and controlling their data in a complex, fast-moving, and highly regulated landscape. With data sovereignty continuing to rise up the boardroom agenda, businesses need practical, proven solutions. My priority now is to build on momentum in the UK and Ireland, working closely with our channel partners to drive growth and help more organizations take control of their data, wherever it resides,” said Middleton.
“We’re incredibly excited to have Dan on board,” said Keepit Chief Revenue Officer, Craig Bumpus. “He’ll be leading an already strong and experienced team dedicated to helping organizations protect their data. This role is critical to our continued growth in the region and with Dan’s expertise, we’re set to meet some bold growth objectives that will take us into strategic accounts and help expand our customer base even further. Following our recent alliance with Ingram Micro in the UK we are well positioned to expand our UK footprint”
Middleton joins Keepit at a time when organizations are under significant pressure to protect their data and metadata generated by their SaaS applications. However, SaaS providers have no obligation to offer data protection services alongside their tools.
Thanks to datacenters located in the UK and complete independence from global hyperscalers, Keepit’s backup and recovery solution ensures that organizations retain complete access to their data at all times. With Keepit, organizations have the confidence that data remains under their control, even if the original SaaS system is unavailable, or a third party takes unauthorized control of data stored within a public cloud. This is a critical contribution to data resilience in the context of UK digital sovereignty.
A wave of cyberattacks – including recent high-profile attacks against major UK retailers – has pushed data protection back into the spotlight. And with both the UK and EU tightening data sovereignty laws, organizations must take a more strategic approach to managing their data: classifying, prioritizing and understanding its value.
Keepit supports this by offering secure, compliant cloud backup and data management services that ensure data is protected, easily accessible and stored according to local sovereignty requirements. This enables organizations to maintain control, meet regulatory demands, and recover quickly from cyber incidents.
Based at Keepit’s continuously growing UK headquarters in London, Middleton will accelerate adoption of Keepit’s solutions by targeting industries facing some of the toughest data governance challenges, where organizations are subject to numerous regulations, including aligning their data policies with UK and EU legislation.
For more information on Keepit’s data protection solutions and upcoming developments, visit www.keepit.com
About Dan Middleton
Dan Middleton is Keepit’s VP, UK and Ireland. He has over two decades of experience working in IT sales management, including 11 years with Veeam Software in roles that included Commercial Sales Director and VP, UK & Ireland.
Find Dan Middleton on LinkedIn
About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.
About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.
Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.