Cyber threats don’t always make themselves known in obvious ways. Sometimes the biggest risks to your organization’s security come from unnoticed gaps — a misconfigured firewall, an outdated plugin, or a forgotten user account. That’s where penetration testing comes in.

Whether you’re exploring such a service for the first time or comparing manual and automated testing approaches, this article will cover what penetration testing is, how it works, the different forms it can take, and why it’s a vital part of any security strategy.

What is penetration testing (pentesting)?

Penetration testing (pentesting) is a controlled simulation of a cyberattack designed to spot security weaknesses before real attackers can exploit them. Security experts — often called ethical hackers — use the same techniques as malicious actors to test how well a system, network, or application resists the attacks.

For enterprise security, pentesting is critical because it helps identify potential vulnerabilities early. Unlike a real attack, a penetration test is planned beforehand to avoid causing any disruptions during the process. The goal is to identify vulnerabilities, understand how far an attacker could get if they tried to enter the system, and recommend fixes.

Pros of penetration testing

When done regularly and strategically, penetration testing offers several key benefits that go beyond surface-level assessments. By mimicking real-world attack scenarios, it:

• Finds real-world vulnerabilities. Pentests uncover critical security vulnerabilities that typical scans may miss, such as broken authentication flows or logic flaws.
• Tests detection and response capabilities. Pentesting shows how well a company’s security features hold up during an active breach and how fast the team reacts.
• Supports compliance efforts. Pentesting helps organizations meet compliance standards that require regular assessments of system defenses and sensitive data protection.
• Reduces long-term risk. Proactive testing can prevent costly incidents by addressing vulnerabilities before attackers exploit them.

Cons of penetration testing

While a powerful security tool, pentesting is not without limitations. From costs to scope constraints, some challenges may impact how and when organizations choose to run tests:

• Only reflects a moment in time. A penetration test captures the state of a target system at one point. Without follow-up, new issues may go unnoticed.
• Qualified specialists are in short supply. Skilled penetration testers are in high demand, and working with a top pentest company can come with a high price tag.
• Potential for disruption. If not scoped carefully, testing against production systems may slow down services or trigger alerts unnecessarily.
• May not cover all threats. Some advanced or long-term threats, such as persistent social engineering pentest tactics, may fall outside the test’s scope.
• Budget constraints. Pentesting cost can deter smaller businesses — even though the investment typically outweighs the cost of an actual breach.

Types of penetration tests

Penetration tests can target different layers of a company’s infrastructure, depending on its risk profile, systems in use, and compliance needs. Each type of test focuses on a specific environment, simulating real-world attack vectors to spot security weaknesses. Below are the most common types of penetration testing, tailored to specific environments and threat scenarios.

• Network penetration testing identifies vulnerabilities in internal or external network infrastructure, including misconfigured firewalls, open ports, or outdated systems.
• Web application penetration testing evaluates websites and online platforms for issues like broken authentication, insecure inputs, and session mismanagement. Such type is crucial for any business handling user data via online services and is frequently offered by pentest service providers.
• Mobile application penetration testing monitors iOS and Android apps for improper data storage, weak encryption, and unsafe third-party libraries. It ensures sensitive data on user devices is protected from exposure.
• Cloud penetration testing assesses cloud-hosted environments (e.g., AWS, Azure) for misconfigured settings or overly permissive access, helping companies meet compliance and improve their cloud security posture.
• Wireless penetration testing analyzes Wi-Fi networks for threats such as rogue access points, weak encryption protocols, or unauthorized devices within range. It is used to secure on-premise connectivity.
• Social engineering penetration testing simulates phishing attacks, phone-based pretexting, or impersonation to test how easily users might unintentionally give away credentials or grant access — highlighting the human layer of risk.
• Physical penetration testing challenges the effectiveness of physical security systems like access badges, locked areas, or surveillance. It offers a full view of on-site security weaknesses that could allow unauthorized entry.
• External network penetration testing focuses on internet-facing assets like web servers, email gateways, or VPNs. It replicates how a remote attacker might attempt to gain access from outside the organization’s network perimeter.
• Internal penetration testing simulates threats originating from within the organization, such as a disgruntled employee or a compromised endpoint. It helps assess how well security features protect internal systems once an attacker has already bypassed the perimeter.
• Application penetration testing analyzes how custom or third-party software handles input validation, access controls, and error conditions. It identifies flaws that may not surface in broader network or infrastructure assessments.

Many companies hire outside experts to tackle these tests, whether once or regularly, to keep their security strong. Usually these experts mix different test types to fit the company’s needs and make sure they stay secure long term.