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Keepit Partner Network: Growing partnerships to the next level

Leading the way with vendor-independent data protection

When I started in Keepit in July 2023, I knew that I was joining a very special company. Not only does the company have a great product, but it also has a great partner ecosystem and the two are key to having an impact on the market.

At the heart of data protection specialist Keepit’s success lies indeed a resilient and purpose-built cloud infrastructure — and also many long-lasting partner relationships.

The company’s platform, exclusively owned and operated independently from other cloud vendors, signifies a revolutionary shift in data protection strategies. Serving as the ultimate safeguard against potential data loss resulting from security incidents or unforeseen events, Keepit ensures that its partners empower clients to maintain control over their critical SaaS data.

And it’s not just a few workloads that we cover: Keepit’s unique easy-to-use platform ensures business-critical SaaS data from multiple SaaS applications, like Microsoft 365, Entra ID (Azure AD), Salesforce (and others) is kept immutable, accessible, and compliant with even the strictest of requirements. Learn more about Keepit’s security and compliance.

Keepit’s impressive scaling secures $40 million from HSBC Innovation Banking

On Jan. 9, 2024, Keepit announced that HSBC Innovation Banking has provided Keepit with a $40 million refinancing package together with The Export and Investment Fund of Denmark (IEFO). The fresh capital is earmarked to sustain the impressive growth trajectory and substantial expansion strategy of Keepit.

Keepit CEO and co-founder, Morten Felsvang, shares that the funding “is an infusion of confidence in our capabilities on all levels. And it means that we can continue our growth strategy at full throttle.”

Partners prove invaluable to Keepit’s growth and success

The Keepit Partner Network (KPN) highlights the company’s dedication to its channel ecosystem. Tailored for resellers, managed service providers, and distributors, this program elevates partner engagement with its tiered structure, ensuring customized support for diverse partner needs.

KPN is designed to propel partners toward unparalleled success within data protection together with Keepit. The recognition of Keepit with its addition as a scaler in the Canalys “Global Managed Backup and Disaster Recovery Leadership Matrix 2023” report underscores the program’s rapid growth and our outstanding performance. 

 

And in support of that commitment to growth, we’re setting our sights on crossing over into the coveted Canalys “Champions” category on our impressive journey by adopting a partner-only model. 

 

Keepit’s Partner Network emerges not just as a program but as a strategic cooperation for the future. Partners get the chance to be a hero for customers by offering them award-winning, next-level SaaS data protection that’s transparent in cost and incredibly easy to set up, onboard, and use. 

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Ransomware resilience: Why air gapping is your best defense

First, why is ransomware protection such a critical need?

Put simply, ransomware protection is critical because:

  • Your data is vital to your business,
  • Maintaining control of and access to your data is legally mandated to be compliant with directives such as NIS2, GDPR, and others,
  • Ransomware attacks are prevalent, so much so that it’s really become a matter of when you’ll experience an attack rather than if you will.

From a risk assessment standpoint, looking at the importance of data as well as the chance of experiencing ransomware, it’s quite clear that it’s a high-risk scenario. Not only is ransomware (and subsequent data loss) very likely to happen, it’s also very likely to have very serious impacts to your business.

Considering the current levels of cyber resilience against ransomware and the many data protection gaps to be filled — especially in small- to mid-sized companies — ransomware protection should be top of the list.

According to a 2023 ransomware preparedness Enterprise Strategy Group (ESG) report, Lighting the Way to Readiness and Mitigation, only 16% of organizations struck by a ransomware attack were able to recover 100% of their data.

ESG also finds that data recovery post ransomware was lacking, saying, “Unfortunately, the current reality is bleak as only one in seven report they were able to fully restore their data after a successful ransomware attack. This highlights the need to reengineer recovery processes for ransomware attacks.”

This missing coverage found in most of the companies surveyed means recovery to a production-like state is impossible with their current data protection setup. Considering that data is the lifeblood of our digital economy, it’s fundamental to protect this data for business to carry on as usual.

When ransomware strikes and is effective, the main goal is to recover data and minimize losses. This is because data losses not only lead to non-compliance but also pose a risk of losing crucial business transactions.

2023 Ransomware Preparedness: Lighting the Way to Readiness and Mitigation

Access the full report

So, when disaster strikes, what’s the most effective way to protect your data so you can minimize losses and expedite the data recovery process? Air gapping.

What is air gapping and why is it the ultimate in data protection?

Air gapping is a security measure that physically or electronically isolates a computer, network, or backup storage system from external, untrusted networks. The term “air gap” signifies a complete separation between the secured environment and the outside world, making it virtually impossible for digital threats, like malware and ransomware, to infiltrate the protected system.

For backup, this air gap is the vital step of keeping data copies on a logically separate infrastructure from the primary dataset, which is more commonly known as a logical air gap, and from where we derive the definition of true backup. Learn more about true backup.

The significance of air gapping in data protection lies in its unmatched level of security:

  • Absolute protection: Air gapped systems are impervious to online threats, offering the highest level of data protection. Even the most sophisticated ransomware attacks cannot compromise a system that has been effectively air gapped.
  • Preservation of data integrity: It ensures data integrity, as data stored within the air-gapped environment remains unaltered and uncorrupted.

So, how do we understand air gapping most simply? According to Wikipedia, “It means a computer or network has no network interface controllers connected to other networks, with a physical or conceptual air gap, analogous to the air gap used in plumbing to maintain water quality.”

Just like how water from your sink can’t flow back into your faucet to contaminate your clean water, air-gapped networks don’t let malware, ransomware, or otherwise corrupted data flow into your backup data: It’s simply not possible.

Physical air gap for SaaS data

In the faucet example, there’s clearly a physical separation that preserves the health of your water since your tap isn’t submerged in your sink. And while you can have an equivalent physical separation of backup data, this approach is resource demanding, expensive to maintain, and typically not agile enough to meet today’s demands for IT efficiency and speed. Why is that?

In order to keep backups offline, disconnected from any networks, you’d need to transfer data manually every single time you wanted a snapshot. This is costly hardware-wise and resource-wise, especially if you need to keep up-to-date backups — which you probably do for many reasons, not least of all compliance.

As businesses utilize more and more SaaS applications (organizations use an average of 371 SaaS apps), the costs and complexity to protect all of the SaaS data generated grows, too. For the absolute most business-critical data, a physical air gap may be worth the high cost to maintain, but surely not for tens or hundreds of SaaS apps. Imagine if you had to manually move data to a physical air gap twice a day for every single application to have updated backup copies from all your applications.

So, the question is how can you get top-tier data protection in the cloud that’s as secure as a physical air gap but much more agile and cost efficient? Well, we mentioned it above, and that’s the logical air gap.

Understanding the logical air gap: Efficiently countering ransomware threats

At its core, the logical air gap involves the use of advanced digital measures to segregate and protect network-connected digital assets. Through a combination of encryption, hashing algorithms, and role-based access controls, it creates a secure barrier around sensitive data, much like a physical gap.

But unlike its physical counterpart, the logical air gap doesn’t rely on physical isolation, it leverages intricate digital processes to render data incomprehensible and virtually impervious to unauthorized access, theft, or modification. The result is data that’s kept just as securely but with the significant added benefits of agility and efficiency because it’s kept online in a logically separate cloud infrastructure.

It’s really the best of both worlds: Top-tier security paired with modern accessibility, efficiency, and speed.

What are some key features employed in air gapping?

 Encryption as a shield:

The heart of the logical air gap’s defense lies in encryption. By converting data into an unreadable format that requires a decryption key for access, even if ransomware manages to infiltrate the system, it’s met with a cryptographic barrier. This renders the encrypted data useless to unauthorized parties, thwarting the primary objective of ransomware attacks.

Hashing for data integrity:

Hashing functions add an extra layer of protection by generating unique identifiers (hashes) for each piece of data. Any alteration to the data results in a change in the hash, which allows for the verification of data integrity based on these changes. This then provides safeguarding against ransomware silently manipulating files without detection.

Detection is an important part of being ransomware resilient, and so you or your data protection vendor needs to have this ability. Read about Keepit’s data monitoring dashboard.

Role-Based Access Controls:

Through meticulous access management, the logical air gap ensures that only authorized personnel have the requisite permissions to interact with sensitive data. This minimizes the attack surface for ransomware, limiting its ability to propagate and encrypt critical information.

Highlighting the lack of air-gapping adoption:

Surprisingly, despite its effectiveness, air gapping is not as widely adopted as it ought to be given its effectiveness in protecting data. In the 2023 Ransomware Preparedness report by ESG, it can be seen that “slightly more than one in four (27%) organizations have deployed it at this point.”

Altogether, a staggering 67% of organizations do not currently implement air gapping as part of their data protection strategy. This leaves them potentially vulnerable to ransomware attacks and other cybersecurity threats as air gapping is a crucial data protection best practice. Not ignoring the importance of air gapping, more than one third of those surveyed were interested in investing in an air-gapped solution.

For those organizations utilizing air-gapping methodologies, here’s how they’re doing it, according to ESG:

And in the event of data loss due to a successful attack, here’s how companies plan to recover:

Looking at the data above, it’s a logical step to consider what you and your company would do if faced with recovering from a successful ransomware attack. How do you plan to recover data? How confident are you that your mission-critical data is well protected and can’t be corrupted by ransomware?

If you’re looking for inspiration on how to answer those questions, there’s a long-accepted data protection best practice we can turn to. Originating in the on-premises days (but is still very much relevant for cloud data protection) is a backup principle that puts air gapping at the forefront. Let’s look into it.

The 3-2-1 backup principle: A resilient strategy for data protection

The 3-2-1 backup principle stands as a cornerstone in data protection, offering a robust strategy for safeguarding critical data against many threats, including ransomware. This “321 rule” outlines a simple yet highly effective approach to data backup and recovery.

3 copies: The first part of the principle emphasizes the importance of keeping three copies of your data. This includes your primary data and two backup copies. This redundancy is crucial because it ensures that multiple copies of your data are available for recovery in case of data loss or corruption.

2 locations: The second part of the principle recommends that you store two of the backup copies on different devices within your local environment. This diversification, also called redundancy, protects against hardware failures, localized incidents, and even some software issues. The use of different devices/locations adds a layer of security and redundancy.

1 copy air gapped: The final part of the principle advocates for keeping one of the backup copies offsite or in a separate location. What’s that in cloud language though? That means your backup data resides outside of the administrative domain of your production data, such as a vendor-independent cloud, rather than within the same cloud. This would be the logically separate infrastructure.

However, most cloud backup solutions store your backed-up data on the same public cloud infrastructure that also hosts your production data, which potentially exposes your company to several risks. It’s akin to storing your spare car keys inside the car in case you lock yourself out.

 

It’s vital to find a backup solution that stores backed-up data on an independent cloud since the ‘one’ is your ultimate safety net. It ensures that in the event of a catastrophic failure, natural disaster, or even a ransomware attack that compromises your local environment, you have a separate and secure copy of your data to rely on for recovery. For an in-depth look, read our post about the 3-2-1 backup rule.

Embracing the logical air gap not only fortifies digital assets against ransomware but also positions organizations at the forefront of proactive cybersecurity measures.

Where we go from here

 

While air gapping presents the best defense against ransomware, its effectiveness is contingent on strategic implementation. Regularly updating encryption protocols, monitoring access logs, and conducting thorough security audits are integral components of maintaining the integrity of this defense mechanism.

If you’re interested in taking the next step toward protecting your SaaS data, get a demo on how Keepit can play a vital role in creating a robust, cyber resilience data protection system.

Learn more about air gapping and other protective measures you can employ to mitigate your ransomware risk with our on-demand webinar co-hosted with Enterprise Strategy Group.

Watch our webinar

This post is part two of a five-part series on ransomware resilience and the role backups play in the protection against ransomware — read part one: Why backups are key ransomware targets. Check back soon to catch the third installment, which will cover the importance of immutability in SaaS data protection.

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Monitoring functionality for data management and insights

Why you need data monitoring for cyber resilience 

Knowing what’s happening with your backup data at all times is a vital piece of the data protection puzzle, because if you can’t see changes to your data, you’re at risk.

Understanding the ever-shifting landscape of cyberthreats, navigating increasing regulatory demands, and managing complex IT environments are the daily challenges faced by IT managers, CIOs, and CISOs. Having continuous visibility into your backup data is not just an advantage: it’s a necessity. Which is why, according to a recent Enterprise Strategy Group (ESG) report, 77% of organizations rely on backup scanning.

Staying ahead requires more than just periodic check-ins. Our monitoring dashboard isn’t just a tool; it’s a vital part of your frontline defense in an era where malicious activities are ever evolving.

Continuous data monitoring serves as a proactive measure that ensures your business is not only compliant with increasing regulatory requirements, but also resilient in the face of complex IT environments where security blind spots may lurk. Beyond external threats, it’s about mitigating insider risks and acknowledging that malicious deletions don’t only occur from the outside.

Visible data makes a business resilient, and this is exactly why Keepit has security and data insights functionality built into our data protection platform. Our monitoring dashboard makes it simple and fast for you to boost your cyber resilience posture, because visible data makes a business resilient.

With Keepit’s monitoring dashboard, you gain the ability to have full visibility into what’s happening with your data environments, so you’re always informed and in control. This way, you can avoid unpleasant surprises and prevent data loss.

Let’s take a look into the Keepit monitoring dashboard.

Product overview

SaaS data protection is a key concern for most businesses because staying compliant and operational means being resilient in the face of data loss. Insights into the health of your data are key for cyber readiness.

The Keepit platform monitoring dashboard gives you powerful insights with total simplicity. From the monitoring dashboard, you can:

  • Spot trends and patterns
  • Track changes over time
  • Identify outliers and abnormal changes in data growth before they affect your business operations
  • Remain data resilient no matter what

To “just” back up data isn’t enough in a security ecosystem. You need your data protection vendor to have the ability to assist in the detection of and recovery from data loss events, such as ransomware.

Let’s look into the key features of our monitoring dashboard.

Features and benefits

With the Keepit monitoring dashboard, you get one view into multiple workloads. Get an overview of snapshot growth and changes between snapshots, such as files added, files removed (deleted), files modified, and more — in an instant via one dashboard.

Let’s highlight three key benefits

1. One platform, multi-workload awareness:

With the Keepit platform, you get the convenience and power of one dashboard reporting on numerous applications and workloads. This means you’ll quickly get accurate insights into your entire dataset in one view, rather than having to monitor multiple monitors. One look and you get an up-to-date view of all your business-critical SaaS data.

  • Use case: You’re a large enterprise leveraging many SaaS applications for increased productivity. With this increase also comes increased complexity. Consulting multiple monitors within these many workloads and applications is daunting, impractical, and time consuming. With the Keepit platform, you get one monitor across multiple workloads, such as Microsoft 365, Entra ID (formerly Azure AD), Salesforce, and Google.

2. Incremental forever approach:

We create snapshots from day 0, and we look for changes in data multiple times each day with our unique identifier architecture (hash-based Merkle Tree). This large history of snapshots provides a rich opportunity to analyze and monitor the data changes between snapshots. We will be applying this approach to identify changes in any single file or document in our upcoming model for anomaly detection.

  • Use case for anomaly detection (coming soon): Let’s say that you have a file — perhaps an important budget spreadsheet — that was never modified since it was created two years ago, but now it’s suddenly changed. When something unusual like this happens, you’ll have full visibility into that change via our monitoring dashboard.

3. Simplicity and easy-to-use platform:

Simplify the complexity of data protection monitoring with a centralized logging tool. Our monitoring dashboard creates a holistic view of cloud data usage and change/threat detection, which means enterprises, both big and small, can get their data where and when they need it.

  • Use case: Your IT team is tasked with the challenge of navigating through multiple interfaces, monitoring various workloads, and ensuring the security of critical data spread across platforms. Your IT staff spends valuable time toggling between monitors trying to identify changes and address potential security blind spots. This not only consumes time but also increases the likelihood of oversight, leaving your organization vulnerable to evolving cyber threats.With the Keepit dashboard, your IT team gains a significant efficiency boost from the simplicity of the solution. They can quickly spot trends, track changes, and identify changes across multiple workloads. This efficiency not only streamlines day-to-day operations, but also enhances productivity.

Availability

The monitoring dashboard is a dedicated tab within the Keepit solution as a key part of our effortless, secure, and reliable data protection platform. So, you don’t need to do anything extra to start benefiting from our next level data protection — it’s all included.

Conclusion

In the world of data protection, visibility into your data is non-negotiable. Keepit’s monitoring dashboard provides a convenient, no-nonsense solution for IT managers, CIOs, and CISOs who understand the value of keeping a close eye on their data — all of their SaaS data across multiple workloads — in one simple dashboard.

Gain a sense of control and confidence in an era where the fear of ransomware looms large by knowing that every change in your data is under vigilant observation. It’s the peace of mind that comes from being proactive rather than reactive. Confidence in data protection transforms into confidence in decision making, strategic planning, and ultimately, the company’s resilience in the face of cyber threats.

Interested in learning more? Visit our use cases page, or if you’re ready to take the next step, book a demo to explore the functionalities and experience the impact Keepit can have on your data security. Be sure to stay tuned to learn about our upcoming data model for anomaly detection.

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Keepit Recognized for Risk Management Innovation in 2023 CyberSecurity Breakthrough Awards Program

Prestigious International Awards Program Honors Outstanding Information Security Products and Companies 

LOS ANGELES, Calif., Oct. 5, 2023 – CyberSecurity Breakthrough, a leading independent market intelligence organization that recognizes the top companies, technologies and products in the global information security market, today announced that Keepit, the market leader in cloud data protection and management, has been selected as winner of the “Overall Risk Management Solution Provider of the Year” award in the 7th annual CyberSecurity Breakthrough Awards program. 

 

Keepit’s breakthrough cloud protection for Azure AD helps businesses back up and recover critical identity and application objects in the cloud that are not protected by Microsoft. Coverage of Azure AD cloud objects include: Users, Groups, Roles, App Registrations, Enterprise apps, BitLocker Recovery Keys, Sign-In Logs and more. 

 

Keepit keeps customer data in a separate, dedicated infrastructure, with the backed-up stored data fully isolated from the SaaS vendor’s cloud. Customer data is held in two separate physical data centers across six regions worldwide. 

 

 Utilizing the Keepit platform, it takes only moments to backup Azure AD and requires virtually no training or administration to operate. Recovery of data is fast, precise, and granular. Keepit provides the highest security standards as the platform is built on unique architecture which keeps data and metadata immutable and ensures compliance. In anticipation of future cyber resilience standards and requirements, Keepit is evolving into a comprehensive platform to support all SaaS application data types. 

 

“Azure AD is the brain to the Microsoft 365 body, but it also sees 50 million password attacks per day. Our protection helps users access and recover business-critical identity and access management objects when they need it,” said Frederik Schouboe, co-CEO and co-founder of Keepit. “It’s an honor to receive this recognition from CyberSecurity Breakthrough. We’re committed to providing fine-grained, incremental coverage that protects against any size incident with unmatched ease of use, minimizing downtime and serving as a solution that organizations rely on to protect their cloud-based data.” 

 

The mission of the CyberSecurity Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of information security categories, including Cloud Security, Threat Detection, Risk Management, Fraud Prevention, Mobile Security, Email Security and many more. This year’s program attracted thousands of nominations from over 20 different countries throughout the world.  

 

“Azure AD is the heart of an organization’s IT, serving as one place for managing user identities and permissions – making it a prime target for hackers,” said Steve Johansson, managing director, CyberSecurity Breakthrough. “Keepit addressing this head-on with a breakthrough solution that allows companies to close critical gaps in their cloud security strategy that they haven’t been able to close properly up until now. We extend our sincere congratulations to Keepit for bringing home the 2023 CyberSecurity Award for “Overall Risk Management Solution Provider of the Year!’” 

 

In addition to Azure AD, Keepit offers unrivaled backup and recovery for Microsoft 365, Dynamics, Power Platform, Azure DevOps, Google Workspace, Salesforce, and Zendesk. 

About CyberSecurity Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the CyberSecurity Breakthrough Awards program is devoted to honoring excellence in information security and cybersecurity technology companies, products and people. The CyberSecurity Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough information security companies and products in categories including Cloud Security, Threat Detection, Risk Management, Fraud Prevention, Mobile Security, Web and Email Security, UTM, Firewall and more. For more information visit CyberSecurityBreakthrough.com. 

Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

How the next ransomware attack will hurt you: The numbers are in

75% of organizations have been victims of at least one successful ransomware attack in the past year, disrupting them operationally and financially.  

These attacks have become a constant battle between ever more sophisticated attackers and the IT and cybersecurity professionals tasked with keeping them at bay. 

In fact, a new survey (co-sponsored by Keepit) tells us that 65% of those IT and cybersecurity professionals name ransomware among the top 3 threats to their organization’s viability, and 13% of those even name it the biggest threat. 

If you are responsible for protecting your organization’s data, are you prepared for the next ransomware attack? If you are concerned about gaps in your strategy, you’re not alone. Many feel their organizations do not have the proper preparation in place to handle the increase in frequency and impact of attacks. So read on, learn where attacks are being targeted, and how to increase your level of preparedness. 

The statistics are fresh and based on a new Enterprise Strategy Group survey of 600 European and North American IT and cybersecurity professionals personally involved with protecting against and recovering from ransomware attacks. 

Get all the latest numbers on ransomware attacks in the full report. Download it for free.

What ransomware attackers go after

We have reliable data both on which parts of your IT environment are at risk, and which data classes the attackers are most likely to go after. So, let’s take them each in turn.

The parts of your IT environment most at risk

Attackers can enter your network at many different points, placing a significant burden on IT departments. But with this data, you will have a better idea of where to strengthen your defenses.  

 
The element most affected by ransomware attacks – indicated by 38% of survey respondents whose organization experienced a successful ransomware attack – is their key IT infrastructure. Anyone who controls even a small part of your IT infrastructure has tremendous power over you. They no longer even need to kidnap your files. For example, if they can disrupt, or gain control over, your Active Directory, they can shut your operations down for all practical purposes. 

For obvious reasons, your storage systems are also an attractive destination for attackers. Whether on-prem or in the cloud, there is a lot of gold in your data assets.  

But the survey respondents tell us that there are also plenty of other targets under assault in their IT environments. These include networks and connectivity, cloud-based data, IoT operations infrastructure, and last but not least data protection infrastructure.

   

Especially the last one deserves a special mention. Ransomware attacks are increasingly targeting backup copies of data – something that 74% of survey respondents were concerned about.  

This is why at Keepit we have gone to great lengths to create backup solutions that eliminate this very risk to the data protection infrastructure by insulating your backup in our independent cloud. With our true third-party protection, your data is stored in separate, isolated, immutable storage that is physically and logically separated from the rest of your IT environment. So the risk of attackers being able to reach your backups is greatly reduced.  

While the industry is slowly realizing the importance of such “air-gapped” and immutable solutions, this is not common practice within the backup solutions industry just yet. 

The data classes most at risk

The data class most targeted by the attackers—cited by 58% of the respondents whose organization had experienced a successful ransomware attack —is the one that you are required by law to protect: regulated data. This hurts in any way you can imagine, both for you and those that entrust you with their data. 

 
But a close second is sensitive infrastructure configuration data. Affecting the infrastructure at its core is a very effective way for attackers because it makes it easier for them to steal or damage data and to evade detection.  

In essence, this is how many attackers first gain entry. Once inside, they “climb the ladder” to compromise an account with admin privileges. And then, they can start breaking things such as configuration settings and access rules, and start stealing.  

We recently saw a brazen example of just such an attack. In this case, attackers caused major disruptions and financial losses by compromising both on-prem and cloud-based systems. The attacker: 

  1. Entered the target network by compromising an on-premises account 
  2. Leveraged that account to compromise the on-prem Active Directory 
  3. Used that access to pivot to and compromise Azure AD 

 
All of the target’s Azure storage and compute resources were deleted. If you don’t have a backup of your Azure AD data, building your settings and access control up from the ground again will be difficult and time-consuming, leaving you vulnerable to further attacks in the interim. 

Other data classes the survey respondents indicated are usually targeted are intellectual property data and mission-critical data. Any attack on mission-critical data is frustrating and costly as companies struggle to restore data and operations. But temporary or permanent loss of sensitive intellectual property information is not only hurtful in the short-term until operations are resumed, but can be enormously damaging in the long-term. 

All these four types of data are highly desired by the attackers. You can see exactly how much, and a lot more, in the report itself.

As you can see, your IT infrastructure has a major bullseye on its back that bad actors constantly try to hit. Unfortunately, sometimes they will succeed. So, you had better have the right plan in place to deal with the consequences when it happens. 

How the ransomware attacks hurt

 

When asked in the survey how all those successful ransomware attacks have impacted the respondents’ businesses, the two standout examples were data loss and data exposure.


But the list of painful effects is long. Some worth mentioning are operational disruptions, direct impact on employees, customers and partners (such as access to personally identifiable information), and financial, compliance and reputational damage. 

If you want to know in more detail what pains to expect and prepare for, I recommend that you look through the the official report.

Storytime: Scary ransomware stories from the real world

 

Now that you know what the attackers are after, where they hit you and what the main effects will be, let’s get a bit more tangible and look at some recent examples of successful attacks. 

Ransomware attackers sure are creative, so you need to be able to anticipate their moves. And for that, it is useful to follow the related news and learn what has worked (for the attackers) in the past.

 

Here is some recommended reading to bring yourself up to date:

  • An attack on one of Toyota’s key suppliers disrupted their production. During the shutdown, Toyota lost a third of its global output and suffered a significant financial loss. Read the story here. 
  • Third-party, unauthorized access was made at Bridgestone Americas, prompting a shutdown of the computer network and production at its factories in North and Middle for about one week. Read the story here.
  • A ransomware attack hit agricultural equipment manufacturer AGCO, causing it to shut down manufacturing facilities. It took 17 days to return to full operation. Read the story here.

What to make of all this

Attacks will happen, and some of them will succeed—you can’t stop them all. But with the right preparation, you can take a lot of the power out of the attackers’ hands by being able to immediately restore the data you’ve lost and clean up after the attack. So it’s all about resilience and management.  

 
Arm yourself with the right insight. The above information is a great start – you now know which data classes and elements of your IT environment to prioritize — but it only scratches the surface. Download the full report to get the full picture.

Prevention will only take you so far, so move beyond a simple defensive strategy. How much downtime and data loss can your business really afford? Ensure you can handle the disruption and keep your business operational through the storm. To help mitigate the operational disruptions and avoid the data loss that is so common-place today, you need to invest in a solid plan to protect your business-critical data. 

Now is the time to secure your data and improve your resilience levels – before the next ransomware attack hits you.

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Leading SaaS Data Protection Provider Keepit Launches Backup and Recovery for Microsoft Azure DevOps

New Service Offers Unrivaled Protection for Azure DevOps Users

COPENHAGEN, DENMARK  – June 29, 2022 – Keepit, the market leader in cloud data protection and management, today announced the launch of its new backup and recovery service for Microsoft Azure DevOps. Keepit is the world’s only independent, vendor-neutral cloud dedicated to software-as-a-service (SaaS) data protection with a blockchain-verified solution, and the Azure DevOps service adds to the company’s already industry-leading coverage for Microsoft’s cloud services.

“Azure DevOps has limited disaster recovery coverage. If a company loses its Azure DevOps data, it loses access to development operations, which means it loses the ability to track, document and deliver what software it’s building. Those losses can have a severe impact on the development team’s productivity and ability to deliver to its customers,” said Paul Robichaux, Keepit’s senior director of Product and a Microsoft Most Valuable Professional (MVP).  

  

DevOps is a set of practices that combines software development (Dev) and IT operations (Ops) and is characterized by key principles of shared ownership, rapid and continuous deployment, workflow automation, and rapid feedback. It is a way of thinking, collaborating and driving effectiveness and efficiency in software development, with a goal of delivering software more quickly while maintaining high quality. 

  

Azure DevOps (ADO) is Microsoft’s solution for implementing DevOps and supports a culture and set of processes that bring together developers, project managers, and individual contributors. Tools available as part of the Azure DevOps suite include Azure Boards, a standalone service that helps teams plan, track and discuss work across the entire software development process, and Azure Pipelines, which provides build and release services to support continuous integration and delivery of applications. With its simple, fast and flexible Azure DevOps backup and recovery service, Keepit safeguards these workloads against large-scale disasters and provides its customers with the following: 

  

  • The most comprehensive protection and quickest recovery for Azure DevOps Boards and Pipelines data and metadata​ 

    -Protection for Azure boards, including work items, boards, backlogs, team sprints, queries, and delivery plans 

    -Restoration with full metadata, including comments, custom fields, and attachments 

    -Rapid restoration of critical continuous integration and continuous development/deployment (CI/CD) automations and Pipelines to a known-good state​ 
  • Immutable storage of data in Keepit’s ISO 2700-certified private cloud, providing​ long-term archive or escrow copy of sensitive ADO data 
  • Granular protection that delivers speedy recovery, including for accidental deletions or changes, to minimize disruption to mission-critical activities. 
  • Compliance with various data protection regulations. 

  

 

Robichaux added, “Keepit’s fine-grained, incremental coverage protects against both ‘Oops’ scenarios and large-scale incidents. Our Azure DevOps backup and recovery service will enable businesses to protect their software development operations as an add-on to the coverage we offer for Microsoft’s cloud services. We are excited to include this in our already robust stable of offerings for our clients.” 

 

With its unmatched ease of use, fast restore features that minimize downtime, and cost-effectiveness, Keepit continues to be the solution that organizations rely on to protect their cloud-based data. For more information on Keepit’s backup and recovery for Azure DevOps, visit keepit.com. 

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Azure Active Directory renamed Microsoft Entra ID

What this Azure AD name change means and 6 reasons for backup

In the ever-evolving landscape of technology, we often witness transformations that impact the apps and services we rely on daily. One such transformation is happening today: Microsoft has just announced that Azure Active Directory (Azure AD) is now named Microsoft Entra ID.

While the name may be different, there are no changes to the actual product; Entra ID continues to be Microsoft’s identity and access management service that enables your employees access to external resources, such as Microsoft 365, the Azure portal, and thousands of other SaaS applications. The essence and value that Entra ID provides remains unchanged. Regardless of the name, it still needs to be backed up.

With the introduction of cloud computing, the edge of a network no longer exists, and the latest hacking techniques rely on compromising identity first. As a prime target for hackers, Azure AD — now Entra ID — sees 50 million password attacks per day, which amounted to attacks on almost 10% of the 550 million Entra ID users in 2022. According to Microsoft’s VP of Identity Security, Alex Weinert, Entra ID accounts are also 50 times more likely to be compromised than consumer Microsoft accounts.

What is Entra ID? And what’s the relationship between Entra ID and Microsoft 365?

Microsoft 365 uses Entra ID to manage user identities behind the scenes. Simply put, Entra ID is the brain to the Microsoft 365 body. It’s the control plane that allows access, gives orders, and makes sure Microsoft 365 runs well via policies and configurations.

Loss of access to Entra ID can result from a variety of mishaps, such as bad actors hacking your Entra ID and locking you out or an authorized user deleting a policy or admin accounts. If users can’t access their identities because their identities can’t get authorized in Entra ID, they’re not able to use their Microsoft 365 applications. If users can’t access anything, they can’t work, which grinds operations to a halt while the issue is addressed.

Do I need to back up Entra ID?

According to Microsoft, protecting identity systems such as Entra ID is the number one priority for any business — more important than protecting human life — as it ensures you and your users can maintain access to critical applications and systems.

Whether you’re an admin at a major company or launching a startup, protecting user identities is crucial to ensure business continuity. If anything messes up your Entra ID tenant configurations, you could lose access to important data and apps instantly.
Whether you’re an admin at a major company or launching a startup, protecting user identities is crucial to ensure business continuity. If anything messes up your Entra ID tenant configurations, you could lose access to important data and apps instantly.

What are the potential impacts of losing access to Entra ID

Recently, a company got locked out of all their Microsoft services due to faulty conditional access policies in Entra ID (formerly Azure AD). As a result, the admins were unable to log in to Microsoft and the unavailability of Microsoft portals prevented the company from registering a support ticket to report and resolve the issue. One can only imagine how long it took to resolve and get back to normal operation.

Here’s another example of the importance of Entra ID: A Carlsbad company suffered losses of more than $500,000, endured three full days of downtime, and invested six months in rebuilding after a disgruntled former employee deleted more than 1200 of the company’s Microsoft 365 user accounts.

In April 2023, Microsoft detected attacks on hybrid AD environments too. In this example, a “nation-state attacker” entered a network, compromised on-prem AD, used that access to pivot to and compromise Azure AD (now Entra ID), and then deleted all of the target’s Azure resources. Currently, the threat primarily originates from nation states, but in the future, it could shift to criminal organizations and eventually to low-end script kiddies.

That’s why it’s important to have a backup plan ready just in case things go haywire.

What can and can’t be recovered in the Entra ID recycle bin?

When we talk about the native recovery in Entra ID, it’s important to note that not all objects go through the Entra ID recycle bin when they are deleted.

Some objects are “soft deleted” and get put into the recycle bin. They include:

  • Microsoft 365 groups
  • App registrations
  • User and guest accounts

Here’s something important to know: When these cloud objects are soft deleted, they stay in the recycle bin for 30 days, but after that, they are ‘hard deleted” and vanish forever as they are permanently and irreversibly deleted. No chance of getting them back.

For all the other objects, they undergo immediate ‘hard deletion,’ indicating that they bypass the recycle bin and can’t be recovered natively. Microsoft shares that “hard-deleted items must be re-created and reconfigured. It is best to avoid unwanted hard deletions.” In other words, to maintain efficiency and business continuity, it’s advisable to steer clear of any unintended hard deletions if you don’t have a backup. Immediately hard-deleted objects include:

  • Distribution groups
  • Enterprise applications / Service principals
  • Intune device policies
  • Conditional access policies
  • BitLocker recovery keys
  • Security groups

Keep in mind that many Entra ID objects have intricate setups or unique connections with other systems, and unfortunately, the recycle bin doesn’t capture all those details. This means if you accidentally delete or alter those objects, there’s no way to recover them.

Oh, and don’t forget, the recycle bin is only for deleted objects — it can’t bring back an object to its previous state if you’ve made changes to it. Yikes. That means any change overwrites the object.

What are the risks of not backing up Entra ID?

While it’s open to debate whether backing up Entra ID is universally applicable to every organization and situation, it’s a wise approach for most enterprises. We’ve collected a couple of compelling reasons why backing up Entra ID can benefit your organization:

1. Loss of security / configuration policies
Entra ID allows administrators to define and enforce various configurations, policies, and access controls. Not having a backup means the loss of these settings, which can result in inconsistencies, misconfigurations, and unauthorized access. It takes significant time and effort to recreate and reapply these configurations manually, leaving the environment exposed to potential security risks.

With a backup of Entra ID, organizations have more control over the restoration process as they can easily recover permanently deleted cloud objects like device configurations, security policies, and access controls in a fast and efficient way.

2. Limited recovery options
Entra ID provides native features for data recovery, such as recycle bin and soft delete options. However, these options have limitations, such as time-bound retention and the inability to restore specific attributes or configurations.

A proper backup of Entra ID ensures more comprehensive recovery options and greater control over the restoration process.

3. Failure to meet compliance requirements
Organizations are often subject to various regulatory requirements, such as GDPR or industry-specific regulations. Failure to have a backup of Entra ID can lead to non-compliance with data protection and privacy regulations, resulting in potential legal issues, financial penalties, and reputational damage.

A backup of Entra ID ensures continuous chain of custody and provenance of security policies. This allows organizations to prove to regulators exactly which policies were in place at any time and document changes and deviations, if any.

4. Data loss
Entra ID stores security policies, application settings, and other cloud-only configurations. If this data is lost due to accidental deletion, malicious activity, or system failure, it can lead to severe consequences, including user access issues, operational disruptions, and compliance violations.

If you have a backup before the incident, you can use it to easily recover your lost data and bring it back into your Entra ID environment right away.

5. User productivity impact
Without a backup, recovering security and device policies can be a difficult and time-consuming task. This process may restrict activity or even prevent users from logging in to apps.

Restoring security policies and configurations manually can result in significant downtime and decreased productivity for users who are unable to access the resources they need.

6. Microsoft system outages
If Entra ID experiences a prolonged outage or catastrophic failure, organizations without a backup will have limited options for recovery, leading to extended periods of system unavailability and business disruption.

No backup can prevent Microsoft from having a system outage: That’s simply a risk all organizations face. However, if you have a backup, you can use it to recover your data once the service outage is resolved.

Evaluate your need for Entra ID backup

If you’re uncertain about the need to back up Entra ID for your organization, a helpful approach is to consider the potential risks associated with Entra ID data loss. Evaluate your comfort level with the level of risk involved to determine the best course of action.

We’ve created an Entra ID risk assessment sheet to help you gauge your exposure and risk tolerance. Use the assessment to determine your Entra ID backup requirements and the need for backup.

Download and create your own Entra ID security risk assessment here.

Ready to learn more about the Keepit solution? Request a callback from a member of the Keepit team. 

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Porsche Holding Salzburg Selects Keepit for Ransomware Protection

Copenhagen, Denmark  – November 09, 2022 – Keepit, the market leader in cloud backup and recovery, today announced that it has been selected by Porsche Holding Salzburg to provide the company with its industry-leading SaaS data backup solution designed to guard against growing ransomware threats. Keepit is the world’s only independent, vendor-neutral cloud dedicated to Software-as-a-Service (SaaS) data protection with a blockchain-verified solution.“We are pleased that our data centers meet Porsche Holding Salzburg’s stringent data storage requirements, and to be the company’s provider for cloud data backup and recovery,” said Frederik Schouboe, Keepit CEO.
Keepit is uniquely positioned in the SaaS data protection market, and we are proud to support Porsche Holding Salzburg as it seeks to defend against the increasing ransomware threats.

Frederik Schouboe Keepit CEO

“More and more companies are being affected by ransomware globally. We were searching for a SaaS solution, and we didn’t want to back up all the data on-premise. By working with Keepit, we now have a solution if a ransomware event ever impacts Porsche Holding,” said Andreas Fackler, system engineer at Porsche Informatik, a subsidiary of Porsche Holding Salzburg. “After researching the SaaS data backup solutions available, Keepit’s user-friendly, transparent backup and recovery process was the most appealing option. Keepit’s per user pricing model makes it simple and cost-effective to manage accounts, and its simple, easy-to-use cloud backup delivered what we were looking for.”Keepit follows the 3-2-1 principle of backup, where 2 copies of data are stored at separate locations, and one copy is backed up in an off-site, private cloud. This principle ensures that each customer’s data can survive any calamity, making it impenetrable to ransomware and accidental deletion.

Porsche Holding Salzburg is the largest and most successful automotive distributor in Europe. The Salzburg-based company was founded in 1947 and operates today in 22 countries throughout Europe, as well as in Colombia, Chile, China, Malaysia, Singapore and Japan. After migrating from a locally installed, on-premise mail system to the cloud, Porsche Holding sought a scalable, SaaS cloud backup solution that would secure its 30,000 user accounts and safeguard against data loss.

“Keepit’s European-based data centers were a key consideration during Porsche Holding’s research and selection process as we sought a cloud backup and recovery solution,” said Michael Bojko, system engineer at Porsche Informatik.

Additionally, we felt perfectly supported during our quick, one-week onboarding process. We have also been very satisfied with the continuing customer service, as we always get an answer when we have questions. The Keepit team is trustworthy and friendly, and working with them has been a pleasure.

Michael Bojko System engineer at Porsche Informatik

As a software company specializing in cloud data backup and recovery for SaaS, Keepit has more than 20 years of experience in building best-in-class data protection services at scale. Founded in 2007 by data hosting entrepreneurs Frederik Schouboe and Morten Felsvang, Keepit’s primary mission is simple: to help companies around the world protect and manage their cloud-based data.

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Is a scarcity of security experts a growing global data risk?

And what you can do to protect your critical SaaS data

Cybersecurity is a critical concern for all organizations. The rapid growth of technology and the increasing sophistication of cyberthreats have made it essential to have experts in the field of cybersecurity to protect against the potential risks. Add on to this the ever-expanding compliance demands from legislation such as the NIS2 Directive and CCPA, it becomes even more challenging to navigate.

The demand for cybersecurity and IT job roles is increasing at a pace that outstrips companies’ ability to recruit. Given that cybersecurity is a vital aspect of any enterprise that handles sensitive and confidential data, it is crucial to locate and retain specialized talent in this field, but how big is the problem?

A recent report by the World Economic Forum (WEF) has highlighted a significant shortage of security experts worldwide. They believe this shortage contributes to a growing list of global risks, including cyberattacks, data breaches, and other forms of cybercrime.

The Importance of Data Protection and Management

 

With the rise in cybersecurity threats, it is essential for businesses to prioritize data protection and management. This includes securing data, preventing data loss, and complying with regulations and standards. Data protection and management solutions also help businesses maintain their reputation and customer trust, as well as improve their operational efficiency.

According to WEF, the rapid pace of technological change has made it challenging for security experts to keep up with the latest developments, leading to this shortage of experienced professionals. WEF shares that this shortage of security experts is a major concern for organizations as it makes them vulnerable to a range of cyber threats. Cyber criminals are becoming increasingly sophisticated, and organizations need to be equipped with the necessary tools and expertise to protect themselves.

What is the cybercrime situation now?

The number of incidences and the costs associated with cybercrime are on a steep rise – WEF projects $10.5 trillion by 2025. Cybercrime is big business: The Conti ransomware group, according to Reuters, has targeted over 1,000 victims, garnering more than $150 million in the process. Their prolific success led to the U.S. offering a $15 million reward for information.

Cybergangs are organized and functioning like legitimate companies – the Wired’s article “The Workaday life of the World’s Most Dangerous Ransomware Gang” tells how the Conti ransomware gang has a CEO and even an HR department. These groups sure aren’t matching the image of the hacker in a mask, in a dark room, working on a laptop computer: They’re sophisticated, skilled, and clearly very successful by these dollar figures above.

In the face of this, companies are scrambling to protect themselves and their data, with more and more businesses understanding the risks and therefore are placing data security high on their agenda (and bolstering their security with bigger budgets). And they had better hurry: The threat environment is likely to only get worse. The World Economic Forum (WEF) Global Risks Report 2023 explores some of the most serious risks coming over the next two and 10 years.

 

What’s the expected global risk from cybercrime and cyber insecurity?

Of the global risks expected to have the greatest impact over the next two and the next 10 years, “widespread cybercrime and cyber insecurity” comes in at number eight for both timespans.

In the second visual, “cybercrime and cyber insecurity” moves all the way up to the fourth position for businesses, highlighting the heightened importance of data protection and security to companies. It’s worth mentioning that in all of these, it’s the only result within the Technological category, and perhaps the one with the most agency: Companies taking action and intervening with a data protection plan can mitigate their exposure. (More on this below.)

Increased State Intervention: Is data backup now akin to compulsory auto insurance? 

Compliance becomes an ever increasingly important part of data protection. The trend already appears to be solidified with the European Parliament recently putting forth legislation via the NIS2 Directive which adds on increased responsibility, heightened fines toward the company and C-suite of which the latter may be subject to suspensions for failures to comply. Read blog post about the NIS2 Directive here.

“Risks from Cybersecurity Will Remain a Constant Concern”

And here we get to the crux of the issue: According to the WEF, “These problems are compounded by a scarcity of security experts.”: A challenging situation made more difficult. According to Cybersecurity Ventures, there’s a total of 3.5 million unfilled cybersecurity jobs.

How are companies expected to combat the increasing risk from cybercrimes and the increased demands from state and government while at the same time there are reports of an all-too-small pool of security candidates to hire from? One SaaS data protection provider effectively addresses these concerns by providing a service that follows data protection best practices.

How Keepit can help businesses compensate for the shortage of security experts

Keepit is a software-as-a-service company that provides dedicated data protection for companies relying on cloud SaaS data. By increasing cybersecurity and resiliency and increasing the impact of a company’s existing workforce (all with an impressive ROI: Read the blog post here), Keepit supports business growth into the future by ensuring compliance and data protection. TechTarget suggests enterprises should “support [their] existing talent” as a means of addressing the cybersecurity skills gap, specifically to “automate routine tasks.”

Keepit provides an intuitive interface and simplified processes, an easy-to-use data protection solution that can enable personnel with less cybersecurity expertise to manage and maintain the system effectively. This can save companies the cost and time of hiring and training specialized cybersecurity experts while increasing cybersecurity posture.

We have been able to split the responsibilities for data protection among different teams. This setup allows teams to work efficiently and independently.

Michael Bojko, System Engineer at Porsche Informatik

By providing an easy-to-use cloud SaaS data backup and data management solution across a suite of SaaS applications including Microsoft 365, Salesforce, Google Workspace (to name but a few), Keepit enables companies to continue into the future with confidence. Businesses can even get Azure AD data protection for free with the Identity Basic offering from Keepit. Read about backup and recovery for Azure Active Directory here.

Compensate for the shortage of security experts by having an automated data protection and management system in place. This reduces the need for manual intervention, which can be time-consuming and requires specialized skills.

Our everyday is busy enough with keeping everything up and running. Keepit’s solution does its job in the background so that we can focus on other tasks.

Ken Schirrmacher, Sr. Director of IT/Interim CIO at Park ‘N Fly 

Where should you start? Learn more about data management and protection

Keepit enables companies to have peace of mind, regardless of any new legislation or cybercrime events.

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.

Podcast: How important is a backup?

In this podcast Keepit’s Paul Robichaux and podcast host Thomas Stensitzki talk about the principle of “shared responsibility” between SaaS vendors like Microsoft, Google and Salesforce, and their customers. The two discuss how to protect cloud data and ensure business continuity. And they also touch on the differences in data regulations for businesses operating in the EU and USA.

And don’t worry: Although the brief introduction is in German, the rest of the podcast is in English.

Podcast featuring Keepit’s own Paul Robichaux

Paul Robichaux is Senior Director of Product Management at Keepit and a Microsoft MVP (Most Valuable Professional) – a title he has been awarded every year since 2003. Paul has worked in IT since 1978 and held a number of CTO and senior product development positions in the software industry. Paul is a prolific contributor to the Microsoft community: He is the author of an impressive amount of books and articles about Microsoft technologies, including the best-selling Office 365 for IT Pros, a contributing editor for Practical 365, and produces a continuous stream of videos, podcasts, and webinars.  He is based in Alabama, USA. Find Paul on LinkedIn and Twitter.

To hear the full podcast on Thomas’ Tech & Community Talk click here

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About Keepit
At Keepit, we believe in a digital future where all software is delivered as a service. Keepit’s mission is to protect data in the cloud Keepit is a software company specializing in Cloud-to-Cloud data backup and recovery. Deriving from +20 year experience in building best-in-class data protection and hosting services, Keepit is pioneering the way to secure and protect cloud data at scale.