Copenhagen, Denmark — December 16, 2025 — Keepit, the SaaS data protection company, today announced its recognition as a Leader in the IDC MarketScape: “Worldwide SaaS Data Protection 2025-2026 Vendor Assessment” (document #US52971725, December 2025).

Keepit Platform Core Capabilities

Keepit’s positioning is rooted in key platform differentiators that address modern enterprise data risks:

• Vendor-Independent Cloud Infrastructure: Keepit operates its own dedicated cloud centers across multiple regions (EU, Switzerland, UK, US, Canada, Australia). This ensures full data sovereignty and eliminates reliance on public cloud providers for storage.
• Immutable by Design Architecture: The proprietary object storage uses a blockchain-like Merkle tree structure, guaranteeing immutable data integrity. Logical air-gapping and anomaly detection protect data from ransomware.
• Unified Multi-SaaS Protection: The platform offers comprehensive protection for all major SaaS workloads, including Microsoft 365, Entra ID, Salesforce, Google Workspace, and Atlassian, all managed through a single interface.
• Advanced Recovery and Search: Features like point-in-time snapshots, smart search with preview, and cross-user restore options are designed to reduce downtime and streamline disaster recovery during critical incidents.
• Predictable, Transparent Pricing: Seat-based pricing includes unlimited data retention, zero egress fees, and no volume-based charges. This removes cost uncertainty and simplifies budgeting.

Focus on Innovation and Independence

Keepit differentiates itself by owning the entire technology stack and avoiding third-party infrastructure. This independence allows the company to innovate quickly and meet evolving market demands:

• API-Driven, Vendor-Neutral Architecture: Built modularly to enable the rapid onboarding of new SaaS applications as business needs evolve.
• Multi-tenant, MSP-Ready Capabilities: Includes white-labeling and advanced tenant management features tailored for managed service providers, enabling scalable service delivery.

“Organizations rely on SaaS more than ever, and they need protection that is independent, resilient, and easy to use,” Schouboe added. “We believe this recognition from the IDC MarketScape reinforces our commitment to delivering a platform that meets those needs—today and as the ecosystem evolves.”

Keepit, the only vendor-independent cloud platform dedicated to SaaS data protection, has been honored as the “Business Continuity Cyber Solution of the Year” in the 9th annual CyberSecurity Breakthrough Awards. This prestigious award, presented by the independent market intelligence organization CyberSecurity Breakthrough, recognizes the world’s most innovative information security companies and products.

Keepit’s award-winning platform provides robust protection for twelve key SaaS applications, including Microsoft 365, Salesforce, Google Workspace, and Okta. Built specifically for the cloud, it combines an intuitive design with enterprise-grade security and scalability. The platform ensures that critical data is secure, compliant, and rapidly recoverable. Features like its Data Protection and Anomaly Detection Dashboards empower organizations to maintain backup integrity and proactively identify, investigate, and remediate data risks before they escalate.

“Data resilience is the cornerstone of business continuity, and this award from CyberSecurity Breakthrough is a tremendous honor,” said Michele Hayes, Chief Marketing Officer at Keepit. “We provide ‘intelligent resilience’—enabling customers to make smart choices to protect their data and keep their business running, no matter what. Our goal is to help businesses not only recover from data loss but also stay ahead of risks in the first place.”
The annual CyberSecurity Breakthrough Awards program attracts thousands of nominations from over 20 countries, celebrating the most groundbreaking innovations in the global cybersecurity industry.

“With business-critical data increasingly moving to SaaS applications, the risk and cost of cloud data breaches are higher than ever,” said Steve Johansson, Managing Director at CyberSecurity Breakthrough. “Keepit’s vendor independence, broad application coverage, and rapid recovery capabilities are exactly what businesses need to ensure continuity. Their dedication to security makes them a clear choice for our ‘Business Continuity Cyber Solution of the Year’ award.”

Keepit, a leading provider of SaaS data protection, has been recognized as a winner in the Security category of the 2025 Stratus Awards for Cloud Computing. The awards, presented by the Business Intelligence Group, honor companies that are at the forefront of cloud innovation.

This award acknowledges Keepit’s excellence in using cloud technologies to deliver secure and transformative outcomes for its customers. The company’s platform provides vendor-independent data backup and utilizes seven global data center regions to help businesses with data sovereignty requirements. 

According to Michele Hayes, Keepit’s Chief Marketing Officer, this recognition validates the team’s commitment to building meaningful, cloud-first solutions. The award is one of several accolades the platform has received this year, including wins at the Global Infosec Awards and a Data Breakthrough Award.

This press release announces that Keepit, the only vendor-independent cloud for SaaS data protection, has appointed Jan Ursi as its new Vice President of Business Development. This move is part of the company’s strategy to expand its global reach and strengthen its channel partnerships.

New Leadership for a Growing Market 

Jan Ursi brings over two decades of experience in the IT and cybersecurity sectors, with a strong background in channel development and leadership. His past roles have involved building and managing global partnerships, which aligns with Keepit’s mission to enhance its channel-first go-to-market strategy. Ursi will be responsible for leading the company’s business development efforts, fostering new alliances, and expanding its presence in key markets.

Strategic Vision and Company Growth

According to the press release, the addition of Ursi to the leadership team is a significant step in reinforcing Keepit’s commitment to its partners and customers. His expertise will be crucial in helping the company scale its operations and deliver its unique data protection solution to a broader audience. Keepit’s platform is designed to offer simple, secure, and vendor-independent backup and recovery for a wide range of SaaS applications, helping organizations ensure business continuity and compliance.

Keepit, the only vendor-independent cloud solution for SaaS data protection, has been recognized with the 2025 Cloud Computing Security Excellence Award from TMC, a global media company. This prestigious award highlights companies that leverage cloud technology to deliver powerful and innovative cybersecurity offerings to the market.

Ensuring Data Resilience and Business Continuity

The award acknowledges the effectiveness of the Keepit platform in providing a critical solution for business-critical SaaS data. The article notes that many businesses have not kept pace with the need for robust backup and recovery as they migrate key data to SaaS applications, leaving them vulnerable to data loss.

The Keepit platform addresses this gap by offering a single solution to protect data across eleven major SaaS applications, including Microsoft 365, Google Workspace, Jira, and Okta. Its unique, separate, and immutable storage ensures data resilience, helps organizations maintain compliance, and mitigates the impact of ransomware attacks.

Industry Validation and Trust

Rich Tehrani, CEO of TMC, also praised Keepit, stating that the award is a testament to the company’s commitment to innovation and excellence in the cloud security market.

Headquartered in Copenhagen, Keepit continues to expand its global footprint with offices and data centers worldwide, building on the trust of its customers through its dedication to providing secure, reliable data protection.

Digital sovereignty as a strategic imperative

In recent years, digital sovereignty has shifted from a niche concern to a core strategic priority — especially in Germany, where trust, data protection, and independence have long been valued. The latest  — based on a Q2 2025 survey of more than 800 IT and cybersecurity leaders across Germany, France, Belgium, and the Netherlands — underscores this shift. Seventy-eight percent of European executives surveyed say their company’s leadership is more concerned about digital sovereignty today than a year ago. That awareness is particularly strong in Germany (81 percent) and France (83 percent). At the same time, 70 percent believe European companies are too dependent on foreign technologies and should reduce this reliance — prompting seven in ten organizations to consider switching to European cybersecurity providers.

This shows a growing awareness of the legal and geopolitical dimensions of digital infrastructure — and rising expectations for providers and operators.

What happens in a crisis or conflict?

It’s no longer enough to focus only on technical performance or the feature sets of cloud providers. Decision-makers are increasingly asking: Where is our data physically located? What laws apply? Who could theoretically or practically access it — and what happens in a crisis or conflict?

For many companies, these are no longer abstract questions. They’re central to risk management and long-term digital strategy.

These questions resonate strongly in Germany, where the  runs deep. Strict data protection laws were in place well before the . This makes Germany well-positioned to lead the current debate on digital sovereignty in Europe. Regulations like the GDPR and the  Directive provide a clear and binding framework — pushing decision-making toward greater responsibility, transparency, and long-term resilience.

The impact of extraterritorial laws

Another critical issue is the impact of extraterritorial laws like the U.S. CLOUD Act. This law allows U.S. authorities to access data from U.S.-based companies — even if that data is stored on servers outside the U.S., including in Germany. For many companies, that’s a contradiction: How can you control your own security architecture if foreign governments can  your sensitive data?

This reality shows that technical security isn’t enough — what’s needed is control over the contractual, technical, and legal frameworks.

In this context, it’s no surprise that many organizations are revisiting on-premises models or hybrid architectures. But the desire for control mustn’t stall innovation. There are alternatives to full in-house management. At Keepit, we’ve  purpose-built for the needs of European companies. We run our own independent infrastructure across several global regions — including the EU, in Germany and Denmark — and enforce strict separation between zones. Data stored in Germany stays in Germany. Access from other regions — even within our own systems — is technically impossible.

Our independence from hyperscalers like AWS, Microsoft Azure, and Google Cloud is also key. This strategic choice protects our users from global dependencies and indirect access paths. By owning and operating , we guarantee not only where data is stored but also who controls access — with full transparency. Our users know where their data is, what jurisdiction it falls under — and who isn’t allowed to see it.

No need to compromise

For Keepit,  isn’t a theoretical ideal. It’s a cornerstone of modern cybersecurity. The latest HarfangLab report makes it clear: Companies in Germany and across Europe are no longer willing to compromise when it comes to control over their data. The path to a sovereign and secure digital future may not be simple — but with the right partners and carefully chosen infrastructure, that future can be shaped.

At Keepit, we’re here to support that journey — with transparent, compliant, and self-operated solutions. Because digital sovereignty isn’t just about data protection — it’s the foundation of resilience and the ability to act in an increasingly complex digital world.