Digital platforms make work more productive, collaboration and communication easier, and user experiences more intuitive and interactive. But as our lives get more concentrated online, technology also makes it a lot easier for hackers and scammers to find new targets.

Cybersecurity pros and cybercriminals are pitted against each other in a constant race to see who can deploy emerging technology faster. Business leaders, workers, and individuals are often unaware of new threats or technologies that can be turned against them — making it even more important for cybersecurity teams to retain an advantage.

Knowing the trends is a key first step to keeping your data secure. Let’s take a look at the cybersecurity statistics and trends shaping 2024, including persistent threats and evolving dangers.

Editor’s Picks: Cybersecurity Statistics

• The cybersecurity market is expected to grow to $300 billion this year.
• Cloud environment attacks increased by 75% between 2023 and 2024.
• 70% of cybersecurity pros say their organization is affected by a shortage of skilled IT employees.
• Over 90% of successful breaches utilize known vulnerabilities that are left unpatched.
• Identifying and containing a data breach takes an average of 277 days.
• The average security budget of small businesses is $500, while the average cost of a data breach is almost $5 million.
• Hackers find new vulnerabilities every 17 minutes.

Common Cybersecurity Threats in 2024

Cyberattacks are on the rise in 2024 with the increasing use of cloud platforms and AI opening up new ways for bad actors to exploit systems. Many organizations, especially small businesses, are slow to implement security enhancements like multi-factor authentication and passwordless authentication. Cybercriminals continued to rely on methods like phishing, ransomware, and malware. New weaknesses were exposed by attacking IoT devices and hackers using deepfakes to gain an advantage over users.

Types of Cyberattacks

Hackers are always looking for new vulnerabilities, but human error is still the number one way for them to gain access to systems — either through social engineering or poor security habits.

• Over 75% of attacks start with a phishing email.
• Over 90% of malware is delivered via email.
• 17% of attacks are launched on web applications.
• Up to 88% of data breaches are caused by human error.
• In tests conducted by IBM X-Force, security misconfigurations make up 30% of web application vulnerabilities.
• 85% of cybersecurity pros identify generative AI as the cause behind the increase in attacks in 2024.

Now let’s break down the numbers for the most common attacks.

Phishing

Internet users are more aware of phishing than they’ve ever been, but criminals keep finding ways to make phony emails look more realistic, especially by exploiting new tools like AI. 

• 96% of phishing attacks are carried out using email.
• 30% of small businesses identify phishing as the biggest threat to their data.
• Phishing attacks have increased by over 1,000% as a result of generative AI.
• Almost 60% of organizations report daily and weekly phishing attacks.
• 50% of people who were tricked by a phishing attack say it was because they were distracted or tired.
• Hackers faked emails from Microsoft in over 40% of phishing attempts.

Ransomware

Incidents of ransomware hit an all-time high in 2024, with the trend of Ransomware as a Service (RaaS) platforms enabling new wave of criminals with minimal technical skills.

• Over 60% of attacks on government agencies involve ransomware.
• Ransomware is deployed in 80% of cyberattacks on retail companies.
• Almost 50% of organizations have a ransomware payment policy in place.
• Less than 10% of businesses who met the demands of hackers and paid a ransom got all of their data back.
• Paying a ransom makes it up to 80% more likely of additional attacks in the future.
• 25% of consumers will stop using a product that has been a victim of ransomware.

Distributed Denial-of-Service (DDoS)

DDoS attacks reached fierce new levels this year, as the most powerful offensives reached speeds of almost 2 Tbps. Computer software, IT service providers, gaming, gambling, and casinos, and media companies were the top five industries targeted by DDoS attacks.

• DDoS incidents rose 46% in the first half of 2024 compared to the same period in 2023.
• Russia led the way in blocked IP addresses with over 8.2 million.
• The U.S. was next in line with over 3 million IP blocked addresses.
• China finished third with 1.4 million blocked IP addresses.
• Attacks that lasted over three hours surged 103% this year.
• DDoS attacks against cryptocurrency firms soared over 600%, compared to a rise of 15% over all other organizations.
• The 911 S5 botnet was dismantled by the FBI in 2024, after it infected over 19 million devices globally over the course of its lifetime.

Malware

Advances in AI helped hackers create more sophisticated malware that evolves on the fly to evade security systems. AI also aided in creating more realistic phishing bait to lure users into launching malware programs.

• 560,000 new malware programs are exposed daily.
• There are over 1 billion malware programs that exist globally.
• Between 2023 and 2024 malware attacks increased by 30%.
• 48% of organizations have had data stolen by malware.
• Android devices are 50 times more likely to be vulnerable to malware than iOS devices.
• Word, Excel, and PDF files are the most common vectors to spread malware via email.
• 58% of malware infections are launched by Trojans.
• China has the highest number of computers infected with malware.
• The U.S. is the top target for malware attackers, getting hit with 900% greater frequency than the number two target U.K.

Advanced Persistent Threats (APTs) 

APTs use the most advanced tools to avoid detection and remain inside systems to steal information and sabotage long-term operations. They’re often deployed in high-stakes attacks against governments or major organizations. 

• Attacks against the supply chain increased significantly in 2024, making up 17% of APT incidents.
• AI models like WormGPT and FraudGPT are increasingly being used by bad actors to launch APT spear-phishing attacks.
• In 2024 hacktivists are estimated to have been responsible for up to 10% of APT attacks, compared to only about 2% historically. The increase is connected to the rise of geopolitical conflicts.
• It’s estimated that 60-70% of APT attacks are focused on espionage.

Man-in-the-Middle (MITM)

In a man-in-the-middle (MITM) attack, hackers intercept data as it’s exchanged between two parties. This type of breach is usually done over an unsecured Wi-Fi network or through spoofing IP addresses, login pages, or other legitimate access points. 

• MITM attacks are responsible for 19% of successful cyberattacks this year.
• MITM compromised emails have increased by 35% since 2021.
• Internet of Things (IoT) environments and smart devices are being targeted more frequently by MITM attacks. 

Insider Threats

An organization is only as secure as the people inside of it. Some insiders make honest mistakes, some are negligent, and others intentionally defy rules. To combat individual vulnerabilities more companies have looked to IT unification strategies turned to Zero Trust policies.

• Insider threats are responsible for almost 43% of all breaches.
• Roughly 50% of insider threats are considered accidental, and the other 50% intentional.
• 80% of employees admit to using shadow IT SaaS applications without approval.
• 65% of organizations have implemented Zero Trust models to improve access management and compliance.
• Companies using conditional access strategies save $1 million or more on costs related to data breaches than companies without Zero Trust policies in place.

Emerging Cyberthreats

New threats that surfaced in 2024 were driven by a rise in geopolitical tensions, hackers weaponizing AI tools, and new technologies providing novel attack vectors for thieves to exploit. 

State-Sponsored Attacks

Specific events like the Paris Olympics and U.S. elections contribute to the rise of state-sponsored attacks. With the recent surge in armed conflict, expect cyber operations by enemies and allies to expand across the globe.

• China, Russia, North Korea, and Iran have all been identified as a cause of cyberattacks on the U.S. and its allies.
• Online attacks in Ukraine have increased over 300% since the start of the war with Russia in 2022.
• During the Israel-Hamas conflict DDoS attacks against Israeli websites have increased by 400%, while DDoS attacks against Palestine increased 60% within the first two days of the conflict.

Unsecured Internet of Things (IoT) Devices

Increasing adoption of smart devices, medical devices, and home systems give cybercriminals new targets to aim for every day. This year, security researchers demonstrated how MITM attacks could be used to unlock, start, and steal Tesla vehicles through the Tesla phone app.

• Organizations are expected to invest up to $15 trillion in IoT by 2025.
• IoT devices are usually attacked five minutes after getting online.
• 48% of businesses say they are unable to detect IoT security breaches on their network.
• Routers are the point of entry in almost 75% of IoT attacks.
• 98% of IoT traffic is not encrypted.

Deepfake and Emerging Technologies

Cybercriminals are using deepfakes to make scams more effective, even against the savviest users — making it one of the fastest-growing facets in online crime.

• 64% of surveyed IT pros predict an increase in deepfake attacks over the next 18 months.
• 75% of organizations reported at least one deepfake-related security issue during the past year.
• Deepfake fraud skyrocketed over 1,700% in North America last year.
• 73% of organizations plan to invest in training to identify deepfakes.
• 52% of employees who fell prey to a phishing link believed the email came from a C-suite executive at their organization.

Cryptojacking

Bad actors hijack business and personal devices, then configure them in a network to mine cryptocurrencies. 

• Cryptojacking attempts increased almost 400% in the last year.
• Healthcare and education were the hardest hit by cryptojacking. Healthcare experienced an almost 700% rise. Education organizations were hit with 320 times the number of attacks as the previous year.
• It’s expected 13.5 million users will be compromised by cryptojacking this year.

Incidence Rate Statistics

New technologies and motivations lead bad actors to launch attacks against all types of institutions and individuals. 2024 is expected to be the costliest year for cybercrimes yet as incidents continue to rise.

• Data breaches exposed over 7 billion records in the first half of 2024.
• In 2023 over 7 trillion intrusion attempts were reported, 20% more than 2022.
• There was a 71% year-over-year increase in attacks that used stolen credentials.
• 50% of all known vulnerabilities have been published in the last five years.
• The National Vulnerability Database reported over 30,000 new intrusion points were discovered last year.

The Cost of Cybercrime

The worldwide cost of cybercrime is expected to hit $9.5 trillion in 2024 and rise an additional $1 trillion through 2025. In addition to the high price of attacks, ransoms, and lost revenue, affected organizations also face recovery expenses, regulatory fines, and reputational damage that leads to a loss of customers.

Financial Impact on Businesses

It’s well documented that cyberattacks cost businesses millions per incident. Defenses are never foolproof, but strong security policies and mitigation plans can limit damage and save organizations a significant amount of money in the event of a breach.

• In 2024, recovery from ransomware attack costs an average of $2.73 million.
• $17,700 is lost every minute due to phishing attacks.
• Enterprise organizations spend $2700 per full time employee per year on cybersecurity.
• Hospitals spend 64% more on advertising after being exposed in data breaches.
• In 2024, cybersecurity spending is expected to increase 8% to $87 billion in the U.S.
• Cyber insurance premiums cost U.S. organizations over $12 billion this year.

Economic Consequences

To protect consumers and promote cybersecurity, governments are creating stricter privacy and data laws that come along with major consequences for business. The EU’s General Data Protection Regulation (GDPR) is seen as the model legislation for many countries moving forward.

• Meta was fined $1.3 billion for violating GDPR regulations in 2023.
• TikTok was fined $379 million for failing to protect the data of minors.
• 94% of U.S. companies are not prepared to comply with GDPR requirements.
• 78% of organizations expect increases in regulatory compliance.

Notable Cybercrime Cases

Data breaches are on the rise since 2022. Here are some of the cyberattacks that have made headlines so far in 2024.

• A ransomware attack disrupted operations in the Change Healthcare system for weeks. The company is said to have paid a $22 million ransom, and congressional testimony revealed the attack may have affected up to one-third of all Americans.
• X (formerly known as Twitter) was hit with an attack that exposed the personal information of 235 million users.
• MGM Resorts suffered a data breach that compromised over 140 million records, including sensitive customer information. The estimated cost of the breach was $15 million.
• LoanDepot fell to a ransomware attack that exposed the data of 16.6 million customers and resulted in a class action lawsuit. In total, the incident cost the company almost $27 million.

Cybersecurity Jobs and Career Outlook

With cybercriminals getting bolder and expanding operations every year, cybersecurity is one of the fastest-growing fields. Currently it’s estimated there are 4.7 million security pros, but nearly two-thirds of industry leaders believe their security teams are understaffed. Education and hands-on experience are key to staying ahead of malicious actors.

Demand for Cybersecurity Professionals

Organizations from small businesses to enterprise companies to government institutions are making it a priority to expand their cybersecurity operations.

• 93% of organizations expect to increase cybersecurity spending in the next year.
• 70% of organizations say their IT teams are understaffed.
• According to Cybersecurity Ventures, there will be over 3 million unfilled cybersecurity positions globally in 2025.
• In 2023 the unemployment rate for cybersecurity professionals was near 0%.
• The growth rate for tech jobs is almost double the rate for all jobs during the next decade.

Career Opportunities and Salary Trends

Cybersecurity offers skilled professionals plenty of opportunity. 

• Information security analyst positions are expected to grow 33% from 2023 to 2033.
• Chief Information Security Officer (CISO) salaries averaged over $170,000 per year in 2022.
• The median salary for security analysts is over $100,000 in 2024.
• Salaries for entry-level roles in cybersecurity average over $60,000.

Secure Your Environment With JumpCloud

JumpCloud deploys multiple strategies to help secure your environment. Explore more to see how JumpCloud can be part of your cybersecurity solution with SSO, password management, and system insights that keep you informed of everything going on with your network. 

Sign up for a free JumpCloud account to see how we can get you to your cybersecurity goals. By teaming up against bad actors, we can make a positive impact on cybersecurity trends.

Maintaining an organized set of IT assets is a continuous challenge. If users can’t easily find the assets they need, production bottlenecks may occur. If your IT team can’t keep track of what the organization is paying for, cost inefficiencies pile up. And if you don’t know what’s on your network, you can’t ensure that your network is secure. All of these unknowns make it hard to optimize your resources and make good decisions.

To manage your IT asset inventory effectively, you must first identify all the assets your organization has. This process is called discovery, and it’s the first step toward optimizing IT asset management (ITAM) for security and scalability.

IT Asset Discovery Definition and Importance

IT asset discovery is the process of identifying and organizing all the IT assets an organization uses. The result is a full inventory of software applications, databases, physical devices, cloud services, and more. This crucial first step is vital for pursuing a successful ITAM strategy.

Key Components of IT Asset Discovery

The process of IT asset discovery typically relies on a purpose-built software tool. The tool scans your network looking for individual assets and their specifications. Then it categorizes them according to those characteristics.

Some of the basic categories you may sort IT assets into during the discovery process include:

• What assets need management. Assets should be categorized according to their type. For example, mobile devices and endpoints may be in a separate category than software licenses.
• Where assets are located. Knowing where assets reside is a key goal of IT asset management. The question of “where” applies equally to physical geography, business function, and software environments.
• How assets function. This important component lets you define interdependencies between assets. For instance, you may group software licenses with the drivers necessary to run the software.

Examples of IT Assets

Anything that has value to your organization is an asset. IT assets are a subcategory focusing on how you process and communicate information through technology. This can include a broad range of items in a modern enterprise context.

Hardware Assets

Desktop workstations, laptops, servers, and smartphones are all examples of hardware assets. Peripheral devices like printers and smart displays are also part of this category. 

These are all physical devices that occupy a unique place in your network. Practically every device with a MAC address can be treated as a hardware asset.

Software Assets

Software assets include mobile, desktop, and cloud-based applications. This category also includes things like browser extensions and digital certificates. When it comes to Software-as-a-Service applications, both the SaaS solution and your licenses to use it are software assets, as well. 

Depending on the specifics of your organization, you may also treat intellectual properties as software assets. For example, the codebase of an application under development is a high-value IT asset distinct from most other types of software.

Virtual and Cloud Assets

Virtual machines, cloud instances, and serverless functions are all examples of cloud assets. These are similar to software assets, except that they exist independently of your in-house IT infrastructure. That gives them unique characteristics that merit special categorization.

Network Devices

All of the equipment your organization uses to maintain its network infrastructure — like routers, switches, and firewalls — also count as IT assets. These devices operate on your network and play an important role in ITAM, especially from a security perspective. 

IT Asset Inventory List

Creating an inventory list of your organization’s IT assets is the first step toward managing those assets effectively. This list can take many forms. Startups and small businesses may start by tracking assets in a document or spreadsheet; however, as they mature their ITAM program, they should look for a more sophisticated and robust asset management solution. Large enterprises must also use a dedicated database augmented with robust synchronization features.

Importance of an Inventory List

Your IT asset inventory list plays a major role in compliance. If your organization faces a financial or IT audit, it will have to access data on its entire inventory of IT assets. This applies both to organizations pursuing voluntary compliance frameworks and to those required to keep track of IT assets by law.

Beyond compliance, having comprehensive, up-to-date information on your organization’s IT assets also helps optimize operations and security. Good management boosts productivity and prevents loss. It empowers management to make better decisions and avoid business disruption.

How to Create an Effective IT Asset Inventory List

It’s important to create your IT asset inventory list according to a detailed plan. Take time to define your scope and objectives before looking for asset discovery tools. The ideal solution for your organization may be different from other organizations in your field. 

While startups and small businesses may create IT asset inventory lists manually, the needs of the modern enterprise require automatic discovery. Even a modestly growing organization will quickly find that manual processes can’t keep up.

There are two basic types of automated asset discovery tools:

• Agentless discovery tools rely on network protocols to discover IT assets. This tool sends out polls that interrogate connected assets about their identity and configuration. This is an active technique that requires pre-configured assets. For example, you may need to activate SNMP on newly connected devices so the agentless tool can recognize it.
• Agent-based discovery tools use a passive approach. You start by installing a client agent on every IT asset in your network. This agent sends data to your ITAM platform. This offers more information then the agentless approach, but it comes with higher maintenance costs and overhead.

Your preferred method of building an IT asset inventory list will influence your ability to tag and label assets effectively. Ideally, your organization will implement an automated system for issuing asset tags. Otherwise, you may manually have to complete that task. In either case, your team will need extensive training on your new asset management policies.

Features of IT Asset Discovery Tools

Both agentless and agent-based IT asset discovery tools work to achieve the same results. Both simplify the process of gaining visibility into IT infrastructure. They often go about it in similar ways, too. Here are three main features that your IT asset discovery tool should have:

Automated Scans and Updates

Automatically detecting connected devices and software is the main goal of asset discovery. To do that, your asset discovery tool must scan your entire network looking for devices and software. It can then identify these assets and report on their configuration.

Updates are also an important factor of IT asset discovery. These tools need to accommodate new devices and software as it hits the market. That means receiving updates showing how to identify new assets. High-quality scanners from reputable vendors generally take care of the update process autonomously.

Real-Time Monitoring

IT asset discovery is not a one-time task. Your organization will continue growing and changing over time. It will provision new assets, onboard new users, and deploy new technologies. You should not have to manually run IT asset discovery on a regular basis to accommodate these changes.

Instead, your scanning tool will run automatically in real time. When new devices are connected to your network, it will detect and gather data on them. This gives your IT team real-time visibility into your IT infrastructure and helps you maintain a robust security posture. If unauthorized devices or rogue assets are connected to your network, you should know about it quickly.

Comprehensive Reporting

Many organizations pursue IT asset management for compliance purposes. Your asset discovery tool should issue compliance reports that serve this goal. These reports demonstrate that your organization adheres to specific compliance requirements and consistent internal policies.

To generate these reports, your IT asset discovery scanner will need to create an audit trail as it scans your network. This allows you to compile documentation that shows how you detect and manage assets. Organizations pursuing GDPR, HIPAA, or SOX compliance must adhere to strict IT asset discovery regulations.

Benefits of IT Asset Discovery

The ability to track and categorize assets automatically provides a significant boost to efficiency and productivity. The larger and more complex your organization’s IT environment is, the greater these benefits will be. And if your organization plans to grow, establishing an asset discovery program as early as possible will help ensure your IT scales smoothly.

Enhanced Security

IT asset discovery can have a transformative impact on endpoint security. Without automated discovery, your security team can only detect newly connected assets through manual processes and proactive threat hunting. Gaining real-time visibility into your IT asset inventory enables faster, more accurate detection and response.

You can leverage the data generated by your asset discovery tool to improve operational security. For example, your insider risk team may wish to know how long a device under investigation has been in use in the organization. That data may not be available anywhere else. Your asset discovery scanner will tell you exactly when that device first appeared on your network — and where.

Improved Resource Management

The ability to easily map asset dependencies helps reduce the time and cost of asset maintenance. This improves your organization’s ability to manage resources that may otherwise be used wastefully. 

When configured correctly, your asset discovery tool can help you identify high-value assets nearing the end of their lifecycle. If your IT team prioritizes preventative maintenance for these assets, you can mitigate the risk of costly disruption when they fail. If the asset can’t be repaired, you may choose to proactively replace it.

Compliance and Risk Management

Many regulatory frameworks include IT asset discovery in their requirements. Others avoid specifically calling for automated discovery. Nevertheless, achieving compliance with these frameworks is often much easier with a full-featured asset discovery tool.

That’s because manual IT asset discovery processes are time-consuming and error-prone. Compliance frameworks generally want to reduce the risk associated with these kinds of activities. Implementing a robust, automated solution makes it far less likely that your team overlooks an important IT asset.

Cost Savings

Tracking your IT assets and understanding the relationships between them improves efficiency across the board. When leaders and managers have accurate information about their assets, they are better equipped to keep up with the organization’s changing needs.

This translates directly to increased cost savings. Investing in IT asset management reduces the risk of asset underutilization and feature duplication. It helps decision-makers accurately predict costs and identify ways to reduce them over time.

This is especially true when supported by a strong IT asset management strategy and combined with IT service management (ITSM) processes. These two concepts provide ample opportunity to reduce costs without compromising on quality or productivity.

How to Choose an IT Asset Discovery Solution

Before you can choose the right IT asset discovery solution, you must carefully assess your broader ITAM strategy. Understanding your short-term and long-term goals is key to finding the solution that delivers value.

Evaluating Your Needs

No two organizations have the same security risk profile, asset inventory, or growth strategy. Your choice of IT asset discovery solution is a reflection of your organization’s needs.

For example, your growth goals will determine how scalable you need your solution to be. If your organization has a large number of unregulated, outdated, or duplicate assets, you’ll need a robust, automation-ready solution built for visibility and policy enforcement. Organizations pursuing regulatory compliance may need specific features stipulated by regulators.

Key Criteria to Consider

When looking for an IT asset discovery tool, prioritize integrated solutions that provide a single source of truth for your entire tech stack. Conducting ad hoc integrations for unsupported devices and applications can quickly slow down the IT asset discovery process. It can introduce user experience friction and may even impact your security posture.

Discovering unmanaged applications and IT resources is vital to asset management and security. Simplify the process with a full-featured IT asset discovery and management platform with streamlined user provisioning, utilization monitoring, and access request management. JumpCloud can help you consolidate IT management and security through its simple and powerful open directory platform. Sign up for a 30-day free trial to find out more.

There is a lot to keep track of these days. Organizations face an array of challenges that can hit anywhere on the spectrum from the mundane to the existential. Heightened security concerns affect how tightly you control user access. The proliferation of devices adds complexity and bloat to your management stack. And almost every organization, regardless of size, is expanding its distributed workforce across global time zones and native languages. Getting this right falls to you as well.

Navigating these issues becomes even more daunting when the tools IT admins and managed service providers (MSPs) spread out among many point solutions. This tool sprawl adds extra time, effort, and complexity to your day, and it makes delivering consistent, valuable IT services to end users much more difficult. 

And if that wasn’t hard enough, breaks in service create friction in employees’ experiences. This further complicates how you handle device, identity, and user access management.

If you’re starting to ask yourself, “how do I even start?,” this is where organizations like G2 become such an important tool. G2 provides a platform for peers and colleagues to shine a spotlight on the companies that excel in overcoming these hurdles. Their reviews and shared experiences help others in search of a viable solution to their own individual challenges.

The Fall 2024 Grid® Reports by G2 

The Fall 2024 Grid® Reports are a comprehensive evaluation of cloud security solutions, based on real-world user feedback and experiences. The reports cover a wide range of security categories, including device management and protection, network security, compliance and governance, and identity and access management.

What I like best about JumpCloud is its seamless integration with a wide range of systems and applications, making user management a breeze for our business. The flexibility and security it offers are truly impressive, and the exceptional support ensures we have peace of mind while using the platform.

Juan D. on G2

With over 2,700 reviews and ratings, verified G2 users found JumpCloud to be a leader across several categories, including mobile device management (MDM), single sign-on (SSO), user provisioning and governance tools, identity and access management (IAM), privileged access management (PAM), password policy enforcement, cloud directory services, remote support, and unified endpoint management (UEM).

Awards and Appearances

In these reports JumpCloud is ranked as the #1 solution in 65 different reports including:

As your organization grows over time, keeping track of software, equipment, and data gets increasingly difficult. It’s easy to feel overwhelmed by the sheer number of assets to manage — in fact, 73% of SME IT professionals use five or more tools just to manage their employees’ lifecycles and resources. That’s not to mention all the other tools in their IT infrastructure, from servers to employee devices to SaaS licenses. The way your organization manages its many assets can have a dramatic impact on its overall efficiency and productivity.

Importance of Asset Management

IT asset management (ITAM) is a structured, repeatable process for provisioning, maintaining, and disposing of assets in ways that meet the organization’s strategic goals. ITAM solutions promise efficiency and accuracy when keeping track of technologies, hardware, and data in an enterprise context.

ITAM allows the organization to streamline processes that empower IT teams to generate value. It standardizes the incorporation of IT assets into business processes. This reduces risk, improves compliance, and helps the organization run more efficiently.

Define Your ITAM Approach and Standards

Best-in-class ITAM implementations rely on repeatable, standardized processes. Every organization that wants to optimize asset tracking and lifecycle management must first identify standards to hold themselves accountable to. Only then can the organization scope out the specific steps it needs to take to achieve that goal.

It’s important to recognize the objective you wish to achieve through ITAM. For some organizations, it might be demonstrating compliance with the ISO 19770 family of ITAM standards. For others, there may be immediate cybersecurity concerns to address. For some, it may simply be an exercise in reducing waste or planning to scale.

Identifying the standards you want to achieve early on will simplify many downstream decisions. This will help you answer questions like:

• Which IT assets have the highest priority when it comes to obtaining visibility?
• How should ITAM impact the employee onboarding and offboarding process?
• What metrics will you collect to measure the success of your ITAM implementation?
• How does ITAM align to the company’s broader strategic goals?

The sooner you know the answer to these questions, the easier ITAM implementation will be. Keep these in mind when learning how to implement ITAM best practices below.

Implementing ITAM Best Practices

ITAM helps IT leaders understand how hardware and software applications translate to business value. Adhering to ITAM best practices will give you maximum visibility into your IT environment and let you address its inefficiencies more easily.

Thoroughly Identify and Catalog Assets

Building your inventory is the first practical step to hardware and software asset management. There are multiple ways to conduct asset discovery. The way you approach this step will have a major impact on your ability to leverage asset data constructively throughout the process.

Effective Asset Tagging Techniques

There is no need to stick to a single asset tagging technique when conducting asset discovery. Most tracking technologies are designed for specific types of assets. Choosing the right technique can make a significant difference in your ability to track assets efficiently.

Barcodes and QR Codes

Barcodes and QR codes are among the most popular asset tagging technologies in use today. They both offer an easy way to track and manage hardware assets. However, they differ in important ways:

Barcodes

• Barcodes can store 20-25 characters in an accessible format.
• Barcode technology is more than half a century old, making it affordable and easy to implement in a variety of contexts.
• Since barcodes are an older technology, they don’t support advanced features like encryption.
• Barcodes are ideal for tracking small bits of information in large, complex environments — like prices and product SKUs.

QR Codes

• QR codes can store more than 1,500 alphanumeric characters.
• QR codes rely on digital technology that supports encryption, automation, and other advanced features.
• Implementing QR codes is generally more expensive than using bar codes. This is especially true when advanced features are involved.
• QR codes are more resistant to accidental damage.

RFID Tags

RFID tracking is ideal for tracking a large number of items automatically. There is no need for line-of-sight between the scanner and the object being scanned. However, RFID systems can be expensive to install. There are two types of RFID ITAM solutions for hardware asset management:

Passive RFID

• Passive RFID tags don’t require batteries, but they must be scanned manually.
• Passive tags are smaller and more durable than active tags.
• Since they don’t have an internal power source, passive tags can only be read at a close distance to the scanner.

Active RFID

• Active RFID tags have an internal battery. This makes them larger and less durable, but they can scan large numbers of items at once.
• RFID scanners can detect active RFID chips at a much greater distance than passive ones.
• Active tags have read/write ability. This means the data they carry can be modified with each scan.

NFC Tags

NFC technology enables peer-to-peer communication between devices. NFC-enabled devices act as both reader and tag, allowing two devices to share information by simply touching one another. While similar to RFID in many ways, NFC has some unique characteristics:

• NFC tags have much shorter range than RFID, and no support for scanning large numbers of items. 
• NFC tags support two-way communication and up to 4KB of data storage.
• Most modern smartphones have built-in NFC support, making the technology easy to deploy.

Serial Numbers

Serial numbers are easily the oldest technology on this list. Modern organizations can still use them to easily identify and track assets through a centralized database. Anyone can quickly create and manage a serial number database with open source software—but the process can be time-consuming and prone to human error.

• Serial numbers are useful for tracking assets with no additional hardware requirements.
• You must create and maintain a database linking serial numbers to individual assets.
• Manual data entry processes are required for many database operations. Software automation is possible, but hardware scanning is not.

GPS Tracking

GPS technology provides real-time geolocation and time data to devices across the planet. A large number of devices use GPS technology for tracking, navigation, and mapping applications. GPS can also be used for IT asset management purposes, but is generally reserved for high-value items that need constant monitoring.

• GPS tracking uses advanced inventory tags that offer in-depth information about asset location and status in real time.
• GPS technology uses satellites to track assets anywhere in the world.
• Active real-time GPS tracking is precise, but too expensive for most use cases.

Integrated Tagging Solutions

Each of the hardware asset management tools mentioned above serves a particular use case. Your organization can unlock significant value using specific technologies for certain assets. However, you’ll need to use integrated asset management software to keep track of multiple types of asset tagging technologies.

This allows you to categorize assets according to their characteristics. If you have specific rules and policies for critical assets, you can manage them separately from lower-impact assets. This lets you match the appropriate tagging technology to each asset based on real-world business needs.

Tracking Tools and Software

IT asset management isn’t limited to hardware assets. Your ITAM platform should also be able to track and manage software assets. Software licenses and intellectual properties are two examples of non-physical assets that you may wish to manage alongside your company’s hardware.

Some of the tracking technologies mentioned above can also work with non-physical assets. Many organizations use bar codes, QR codes, and serial numbers to track software licenses, documents, and other digital items with business value.

Monitor Asset Lifecycles

ITAM should cover the entirety of the asset lifecycle. Neglecting to monitor every step of that cycle can create blind spots and an incomplete understanding of your IT infrastructure as a whole. Capturing the full value of the ITAM process means monitoring assets as they move through every stage.

However, manually monitoring assets is difficult and time-consuming. The sheer volume of data involved demands an automated solution. Automation helps IT leaders integrate lifecycle management into ITAM solutions, granting visibility into every stage of the cycle. When inefficiencies creep in, the IT team is prepared to address them quickly.

Integrate ITAM with ITSM

IT service management (ITSM) is a structured process for delivering value to the users of IT assets. It provides a standard framework for submitting tickets to the IT team and laying down a repeatable workflow for resolving the ticket. Instead of being limited to support, this process applies to all IT-related requests.

For example, a user may request a new laptop to replace a stolen one. ITSM integration ensures your ITAM solution will recognize that the original laptop was stolen. It also streamlines the process of assigning a new laptop to the user and resolving the ticket with priority.

Ongoing Maintenance and Audits

Your ITAM solution should make it easier for the IT team to conduct proactive maintenance. Instead of relying on a reactive break/fix system, you can analyze patterns and conduct maintenance operations before assets stop working. This reduces downtime and dramatically improves business efficiency.

It also makes planning for IT audits easier. If you have visibility into the durability of your assets, you can make predictions about their performance in audit scenarios. That means less stress and uncertainty when putting systems under strain to demonstrate compliance.

Overcoming ITAM Challenges

Implementing ITAM can be a complex undertaking. The larger and more complex your organization is, the more difficulty you are likely to encounter. However, this also means that larger enterprises have much more to gain by adhering to ITAM best practices successfully.

Common Challenges in ITAM Implementation

Organizations often face issues when implementing ITAM processes and technology in a multi-site format. Most modern organizations no longer operate in a traditional single-site brick-and-mortar format. Adapting ITAM processes to work over large distances can create issues that IT leaders will have to proactively identify and address.

Data Accuracy and Completeness

Challenge: Ensuring the tracking and management of the asset lifecycle through a consolidated platform without inaccuracy or missing coverage.

Solution: IT leaders should stagger their implementations over a longer period of time and bring new departments into the ITAM system on a regular basis. This gives each department time to test their ITAM implementation and address problems before moving onto the next phase.

If there are problems integrating a particular business unit, the IT team can focus on those issues without disrupting other initiatives. The next phase of the implementation should only be pursued when that business unit is properly integrated.

Integration with Existing Systems

Challenge: Integrating ITAM across diverse IT infrastructure while maintaining standard processes.

Solution: Establishing a centralized ITAM solution is vital in diverse infrastructure environments. Having a single, unified interface for control and visibility lets organizations standardize processes across different platforms and environments.

Modern, unified ITAM solutions typically use cloud technology to enable efficient management across environments. Accessing software, hardware, and configuration items through cloud-connected applications makes it much easier to ensure uniform results. Asset tracking processes can be deployed in a standardized way regardless of the physical location of individual assets, or the infrastructure they rely on.

Dynamic IT Environment

Challenge: Enterprise IT environments are constantly changing, making it difficult for ITAM solutions to keep up.

Solution: Automation is key to successfully managing IT asset management in an enterprise environment. The larger an organization is, the more likely it is to undergo significant asset churn on a constant basis. Manual operations are not enough to deliver consistent results with ITAM processes.

Choosing the right asset tracking technology for each asset can enhance automation capabilities. IT leaders should prioritize tracking technologies with automation features for high-value assets. High-turnover assets must be supported by robust policies that ensure inventory management tasks are processed quickly.

Compliance and Licensing

Challenge: Conducting compliance audits gets increasingly difficult as the size and scope of the organization’s IT asset inventory grows.

Solution: Capturing the right performance metrics can radically transform compliance processes. If your ITAM solution already gathers the appropriate data, meeting compliance requirements can be as simple as generating a visual dashboard.

This is why identifying your organization’s IT asset management needs early on is so important. If you focus on these metrics when implementing your ITAM solution, you can reduce the amount of time and effort that goes into demonstrating compliance.

Security

Challenge: Ensuring the security of distributed IT assets without impacting the usability of those assets.

Solution: Visibility is the key to improving security without compromising usability. When your security team can observe and control IT assets through a centralized ITAM solution, addressing threats and vulnerabilities in real time is much easier.

Ideally, your organization would develop stringent access controls along with its ITAM implementation. These controls would specify who has permission to use, modify, and manage IT assets. Automating your response to the most common misconfigurations will save your IT team when investigating security events on assets.

Cost Management

Challenge: Budget limitations can become serious obstacles to ensuring each asset is tracked and managed appropriately.

Solution: IT leaders have to obtain buy-in from executives and board members before embarking on ITAM implementation. This implementation can involve substantial up-front costs, yet it generates significant cost savings over time. If leadership doesn’t believe in the implementation’s benefits, it will be much harder to achieve results.

Many people underestimate the value of ITAM when deployed on an enterprise scale. Consider calculating the opportunity cost of not implementing ITAM, or forfeiting advanced features like automation, and communicate them to leadership when you make your case for an ITAM solution. These costs will only grow as the organization grows, leading to increased need for cost-effective solutions to be in place.

Scalability

Challenge: ITAM implementation can be an ongoing challenge when the organization is growing in size and complexity.

Solution: Growing organizations must regularly revisit their IT asset management strategy to ensure it continues to meet the organization’s needs. This is especially true for enterprises that grow primarily through acquisitions: adding a large influx of new assets can strain the system if it is not properly configured.

Cloud-based ITAM solutions are better-suited to growing organizations that prioritize scalability. However, the solution itself must also be equipped with the appropriate features — like automation — to accommodate growth.

Internal Friction and User Adoption

Challenge: Implementing ITAM means changing employee workflows. There may be pushback against these changes.

Solution: Buy-in is not just for executives and stakeholders. End-user employees should also understand the value of the new technology. This only happens when IT leaders take time to communicate that value to their internal teams. This should happen well before the actual implementation takes place.

Ideally, employees should be involved in the implementation process directly. Encourage their feedback and address their concerns. Provide training and support so they can adapt to changing workflows. Successful communication ensures ITAM solutions avoid becoming a source of insecurity or disruption.

Choosing the Right IT Asset Management Platform

IT asset management provides organizations with comprehensive insight into the software and devices they rely on to generate value. The ability to track and monitor assets in real time can transform productivity and enhance efficiency across the board.

Making the most of your implementation means investing in powerful features like automation, on-demand compliance, and cloud scalability. JumpCloud provides organizations with next-generation IT asset management capabilities with built-in security and frictionless access. Sign up for a free trial to find out more about our product.

You have enough to deal with when it comes to critical day-to-day operations. Onboarding and offboarding employees and contractors, maintaining networks and shared resources, troubleshooting end user technical issues, combatting security threats… the list goes on and on. So long as you have visibility into the issues at hand, and the tools to react and respond to them, there isn’t much that can keep a well-organized team down.

Unless of course, IT is happening in the shadows.

It may sound like a bad horror movie, but shadow IT is a real phenomenon that happens for (mostly) the right reasons; employees seek solutions that help them be more productive, more efficient, and more reliable. The problem is that they seek out these solutions without IT’s oversight and governance. Since modern shadow IT is largely made up of SaaS applications that exist outside of IT’s organizational boundaries, this can lead to operational inefficiencies, bloated costs, and unknown security vulnerabilities.

To help you and your organization get a better handle on the unsanctioned (and sanctioned) use of SaaS applications across your fleet, JumpCloud is announcing the general availability (GA) of JumpCloud SaaS Management. 

This release empowers IT admins to uncover all SaaS applications used on managed devices so you know exactly what is being used and by whom. JumpCloud SaaS Management helps to efficiently manage SaaS sprawl, prevent shadow IT, increase SSO coverage, and reduce SaaS costs, ensuring a secure, compliant, and optimized SaaS usage across your organization.

Why JumpCloud SaaS Management

Organizations today struggle to manage SaaS applications used across different departments. With the ease of adoption for SaaS tools, the number can easily spiral out of control, causing SaaS sprawl and potential security gaps. Unknown or unauthorized SaaS apps, often referred to as shadow IT, can bypass security policies and lead to security risks, compliance violations, and unnecessary spending.

For small to medium-sized enterprises (SMEs) and the managed service providers (MSPs) that serve them, these challenges are even more prominent. Limited resources make it difficult to implement and maintain SaaS management practices. SMEs and MSPs often lack the dedicated IT staff and tools needed to track and manage multiple SaaS applications effectively, leading to data exposure, loss of intellectual property, and difficulty in meeting regulatory requirements. 

While some MSPs use various solutions to manage these risks, such as firewall or router reporting, these methods are less effective with the shift to hybrid and remote work. JumpCloud helps capture SaaS usage information in near real time and share it with clients.

JumpCloud’s SaaS Management solution empowers IT teams to efficiently secure and manage SaaS applications across their organization. Organizations can leverage JumpCloud to simplify SaaS application discovery, prevent shadow IT, increase SSO coverage expansion, and achieve compliance mandates all from a  single, comprehensive, unified platform.

Key Benefits of SaaS Management

Gain Visibility and Control

With JumpCloud’s SaaS discovery and monitoring capabilities, you can achieve the optimal balance between security and productivity for your workforce. 

You have complete visibility into sanctioned and unsanctioned applications, including SSO logins, to help take control of data sprawl across your organization, letting IT admins change the old-fashioned, manual SaaS tracking methods with a precise automated one.

Optimize SaaS Costs

JumpCloud makes it easy for IT admins to detect unauthorized and underutilized SaaS applications. 

Consolidate and track licenses to negotiate better terms, explore usage trends, reallocate resources, and reduce unnecessary expenditures, ensuring that every SaaS application aligns with organizational goals and budget.

Secure SaaS Access & Usage

Ensure a smooth and secure work experience for your employees without interrupting their work. 

IT admins can automatically warn users when they visit an unapproved SaaS domain or block access to those altogether and offer secure alternatives instead. Users can enjoy secure, frictionless access to authorized SaaS tools.

Key Capabilities

Get Started with JumpCloud SaaS Management Today

Existing JumpCloud customers and MSP partners can start using JumpCloud SaaS Management capabilities today at no additional cost, with extended capabilities for Platform Prime.

If you are new to JumpCloud, feel free to sign up for a free trial to experience the benefits of JumpCloud SaaS Management firsthand.

Casting IT Into the Shadows

What you can’t see CAN hurt you when it comes to shadow IT. Learn six key shadow IT risks and how to address them proactively.

Download the eBook

It’s critical for managed service providers (MSPs), like any service provider, to keep their finger on the pulse of their clients. Understanding how they think, make decisions, and approach their relationship with you is key to retaining them and bringing on new business. 

Recently, JumpCloud surveyed over 600 IT professionals working at small- to medium-sized enterprises (SMEs). Among many topics, we asked them about how they approach and work with MSPs. On a positive note, the survey found that 76% of SMEs work with MSPs on some level, and 67% plan to increase their investment over the next six months. However, the survey also found that the percentage of SMEs fully outsourcing their IT to MSPs dropped from 42% in early 2024 to 29% in Q3 2024. 

While this trend displays SMEs’ continued investment in MSPs, it also highlights a shift in how SMEs approach their IT needs. This presents opportunities for MSPs to examine their client relationships and offerings to strengthen their partnerships and adapt to client expectations. In this blog, we will explore the ways that SME relationships with MSPs are changing, and how MSPs can adapt. By focusing on areas like cost management and security, MSPs can position themselves as invaluable allies for SMEs.

Note: all data cited in this blog is sourced from JumpCloud’s eBook, Your Route to Positive Client Interactions, unless otherwise cited. 

Adapting to Cost Pressures

One of the biggest challenges in the future of SME-MSP relationships is managing costs. Three-quarters of SMEs have reported rising costs from their vendors (that includes MSPs and other vendors), which puts additional pressure on them as they struggle to balance budgets with ever-increasing tech needs. 

From an MSP perspective, the rising cost pressure on SMEs is significant: 28% have ended their partnerships with MSPs because of cost. Additionally, cost is one of the most common reasons that SMEs choose not to use MSPs, second only to a preference for handling IT internally. 

39% of SMEs that don’t work with MSPs say it’s because MSPs are too expensive. [Source]

How to Adapt

To strengthen future partnerships, MSPs might consider tweaking their pricing models. Offering a range of service packages that include low-cost, flexible options as well as higher priced offerings can help meet the needs of various SMEs, particularly those feeling the squeeze of rising expenses. Creating flexible, lower-cost options can help you keep clients who might otherwise look elsewhere (or internally).

In addition, consider looking to new technologies as a means for lowering prices. Improved remote support technology, for example, could help you reduce your number of in-person client visits, lowering your operational costs and widening your margins. 

Making Security a Priority

Security is another key factor that will shape the future of SME-MSP relationships. While over half (56%) of SMEs believe their security has improved with an MSP, 39% still worry about whether MSPs can effectively protect them. This uncertainty presents both a challenge and an opportunity for MSPs.

39% of SME IT professionals have concerns about the way MSPs manage security. [Source]

How to Adapt

To be seen as trusted partners, consider making security a core part of your service model. This means being open about security practices and demonstrating to clients how you keep their data safe. Regular security check-ups, training for your clients’ staff, and strong security messaging can also help build confidence. You might also consider adding new security-focused packages or services to your list of offerings.

Addressing security concerns directly and proving your commitment to protecting clients can help you strengthen trust and deepen your relationships with SMEs. As cyber threats continue to evolve, maintaining a clear focus on security will help you stand out from the competition.

Improving Customer Experience

The customer experience will be vital in shaping the future of SME-MSP relationships. Nearly a quarter (23%) of SMEs that have stopped working with MSPs did so due to poor customer service or a bad experience with their account or sales teams. This highlights the need for MSPs to focus on how they interact with clients.

For SMEs that have recently stopped working with MSPs, cost was the most common reason, clocking in at 28%. [Source]

How to Adapt

Investing in training for your customer-facing employees and creating a responsive culture can significantly improve client satisfaction. Prioritize the customer experience and routinely seek feedback from clients to understand what you’re doing well and where you can improve.

In addition, consider encouraging happy customers to leave positive reviews to help build your reputation as a trustworthy company that’s easy to work with. As potential clients increasingly rely on feedback from others, showcasing excellent service will be a powerful way to attract new business.

Conclusion: A Collaborative Future

The future of SME-MSP relationships is filled with potential, and SMEs continue to voice their belief in MSPs’ ability to add value to their organizations. Changing expectations and priorities among SMEs present MSPs with a chance to adapt and grow alongside their clients. By addressing cost concerns, focusing on security, and improving the customer experience, MSPs can outshine the competition and strengthen their role as essential partners for SMEs.

This collaborative future calls for alignment between MSPs and SMEs. By understanding and responding to SMEs’ needs, MSPs can build lasting relationships that support growth and success. As SMEs continue to invest in IT support, those MSPs that embrace these opportunities will thrive in the industry.

To dive deeper into these stats and learn more about how SMEs approach their MSP relationships, download the full eBook, Your Route to Positive Client Interactions.

For managed service providers (MSPs), competition can be stiff, which makes client retention critical. 

Recent findings from JumpCloud’s 2024 SME IT Trends report, however, revealed some indicators of downscaling in small- to medium-sized enterprises’ (SMEs’) MSP contracts: the percentage of SMEs outsourcing their entire IT management has dropped from 42% to 29%. Despite these drops, however, SMEs still seem invested in their MSP relationships: 76% of SMEs use MSPs for some level of IT support, and 67% plan to increase their investment over the next six months. So, how can you leverage SMEs’ continued interest in MSPs, prevent churn, and encourage deeper investments with your SME clients?

This blog will dive into the potential factors driving this downtick in full MSP investment and ideas for retention strategies you can implement to strengthen your client relationships.  

Note: all data cited in this blog is sourced from JumpCloud’s eBook, Your Route to Positive Client Interactions, unless otherwise cited. 

Understanding Churn Drivers

Understanding the factors that are likely contributing to churn and downscaling is the first step to implementing effective retention strategies to reverse the trend. The following are three common churn drivers among SMEs. 

1. Cost and Mismatched Services

One of the leading causes of client churn is cost. With 75% of SMEs reporting rising licensing and subscription fees from their vendors, it’s no wonder that 28% have decided to stop working with MSPs due to affordability concerns.

In addition to cost concerns, many SMEs feel that the services provided by their MSPs are no longer suitable for their evolving needs. For instance, the report reveals that 26% of SMEs believe they have outgrown their MSP’s offerings, 21% find that their MSPs offer more services than they require,and 16% of SMEs expressed that they felt too small to be a priority for their MSP.This mismatch can create frustration and drive customers to look elsewhere for an alternative MSP with offerings that better align with their requirements.

2. The Security Imperative

Security is a significant concern for SMEs, and it plays a critical role in client retention. In fact, 39% of SMEs (both those that use MSPs and those that don’t) express doubts about MSPs’ ability to manage security effectively. This highlights potential for churn for current customers as well as a barrier to entry for SMEs not yet using MSPs. 

Fortunately, more than half (56%) of the SMEs already working with MSPs reported that their MSPs have improved their security posture.This indicates that many MSPs are delivering on their clients’ expectations of security — the problem may lie in their ability to communicate those services and benefits upfront. 

This situation presents a unique opportunity for you to differentiate your services. By making security a cornerstone of your offerings and including your security offerings clearly in your messaging, you can build trust and loyalty among your clients. Additionally, offering security-focused services or add-ons can enhance your value proposition, showing clients that you prioritize their safety.

3. Poor Client Experiences

The client experience is another vital factor in retention. Nearly a quarter (23%) of SMEs have terminated relationships with MSPs due to poor customer service. This statistic highlights the importance of prioritizing every interaction with your clients. Investing in training for your customer-facing staff will empower them to deliver exceptional service and promptly address any concerns.

Nearly a quarter of SMEs have terminated their relationship with MSPs due to poor customer service or a bad experience.

Strategies for Reducing Churn

To effectively combat churn and attract new customers, consider implementing the following strategies:

1. Diversify your service offerings: Develop flexible service packages that cater to various business sizes and requirements. This approach will help address the concerns of SMEs who may feel underserved or overwhelmed.
2. Foster open communication: Regularly check in with your clients to assess their satisfaction and evolving needs. Staying aligned with their expectations is critical to maintaining a positive relationship with them.
3. Implement feedback loops: Actively seek client feedback and respond to it. This will help you identify areas for improvement before they escalate into reasons for termination.
4. Highlight value beyond cost: Clearly communicate the value you provide — not just in services, but also through enhanced security, compliance support, and the peace of mind that comes with having a dedicated IT partner.

Looking Ahead: Building Lasting Partnerships

By understanding the factors that contribute to client churn, you can strengthen your relationships with SMEs as well as build your customer base. Addressing concerns related to cost, service fit, customer experience, and security will be key to differentiating yourself and communicating your value in a way that resonates with your SME customers.

To dive deeper into these stats and other related to SMEs and how they work with MSPs, check out JumpCloud’s free report, Your Route to Positive Client Interactions.

After several notorious ransomware gangs were knocked out by law enforcement in 2023, ransomware attacks are on the rise again and soaring to all-time highs in 2024. Many gangs quickly reorganized and reformed, with leaders launching new platforms and expanding their web of bad actors. 

Ransomware attacks are bigger and bolder than ever this year, but even as attackers focus on new targets, small- and medium-sized enterprises (SMEs) remain under threat. With security breaches and ransom prices surging, it’s critical to stay on top of the latest attack tactics, gangs, and news. Let’s see who’s behind the most damaging ransomware attacks this year, and how you can protect your network, customers, and co-workers. 

Recent Ransomware Attacks In 2024

This year ransomware is on pace to cause over $40 billion in losses for organizations in the U.S. Ransoms, lost productivity, and system outages all factor in the equation. And large-scale breaches involving ransomware are not a phenomenon of 2024 at all. But even worse, people’s lives are increasingly put at risk by malicious attackers. These are some of the most alarming attacks of 2024.

September 2024

NHS London: Qilin ransom gang unleashed an attack that compromised the data of almost 1 million National Heathcare System patients in London hospitals. The attackers published personal information about patients with sensitive medical conditions like cancer and sexually transmitted diseases.

Stillwater Mining Company: In September, Stillwater company officials discovered the personal information of over 7,000 employees had been stolen using RansomHub RaaS (Ransomware as a Service). The attack first happened over the summer, but it took Stillwater months to catch on to the breach.

Kawasaki Motors Europe: RansomHub was also behind a major attack on Kawasaki’s European offices. Kawasaki swiftly shut its servers down to isolate the issue and perform recovery operations. RansomHub claims to have stolen almost 500 GB of data.

August 2024

City of Columbus, OH: Rhysida ransom group stole a massive 3TB of data from the City of Columbus, including sensitive employee records and data. After the city refused to meet Rhysida’s ransom price all the data was dumped onto the dark web.

Sumter County, FL Sheriff: Rhysida hit another government target, breaching the Sheriff’s Office systems and potentially compromising 150,000 citizens. Passports, SSNs, and other data was stolen. Rhysida demanded a payment of 7 bitcoin (worth almost half a million dollars).

Keytronic: Electronics manufacturing firm Keytronics reported losing over $17 million due to a ransomware attack by Black Basta, that disrupted production and office operations at its facilities in the U.S. and Mexico.

July 2024

Disney: NullBulge Group stole 1TB of data from Disney’s internal Slack platform and leaked it online. The breach included unreleased Disney projects, concepts, artwork, and code. The hackers asserted they were acting in the name of “artists’ rights.”

AT&T: Hacker group ShinyHunters stole metadata from all call logs and texts made by AT&T customers over a six-month period in 2022.

Rite Aid Pharmacy: Over 2.2 million patients were compromised by RansomHub attackers that posed as Rite Aid employees to steal their data. RansomHub threatened to leak personal information, ID numbers, and driver’s license information obtained from Rite Aid. 

June 2024

Panera Bread: An attack by an unknown group interrupted service on Panera’s website, app, phone systems, and POS systems. Thousands of employee social security numbers and other personal information was also stolen in a major data breach. Internal sources indicate Panera succumbed to the attackers’ demands, paying an undisclosed ransom.

Pandabuy: Giant Chinese shopping platform Pandabuy paid a ransom to prevent stolen customer data from being leaked — but then the hackers immediately demanded another ransom. The ongoing conflict resulted in 3 million rows of customer data being leaked onto BreachForums.

Cleveland, OH: An unknown hacking group forced Cleveland City Hall to temporarily shut down due to a ransomware attack that debilitated city computer systems.

CDK Global: BlackSuit ransomware caused a major IT outage that wreaked havoc on thousands of car dealerships in North America. CDK struggled to restore services to the dealers effectively or in a timely manner, forcing them to pay the ransom so auto dealers could get back online.

May 2024

Wichita, KS: Several government services were shut down to prevent a malware attack from spreading across its entire network. LockBit was responsible for the attack that disrupted payment systems and brought flight operations to a halt at the Wichita airport.

Ascension Health: An “honest mistake” led to a disruption of clinical operations at one of the largest Catholic health providers in the U.S. Black Basta was behind an attack that launched after an employee mistakenly downloaded a malicious file.

Ohio Lottery: 500,000 people were affected by an attack on the Ohio State Lottery. Hacker group DragonForce took credit, and said they gained access to employee and player data including contact information, birthdates, winnings, and social security numbers.

Ticketmaster: ShinyHunters stole credit card details, contact and personal information from over 550 million Ticketmaster/Live Nation customers. The group put the data up for sale on the dark web, priced at half a million dollars.

Aril 2024

Omni Hotels: Daixin ransomware launched an attack that took down Omni Hotels’ network nationwide and impacted reservations, hotel room locks, and POS systems. Daixin posted screenshots of sensitive stolen data from over 3.5 million Omni guests.

Group Health Cooperative (Wisconsin): A BlackSuit data breach stole personal and medical documents from more than 500,000 patients. Systems were shut down for several hours as internal IT teams worked to contain the attack. 

United Nations Development Programme: UN systems were breached by 8Base, disrupting UN operations in Copenhagen. During the attack 8Base claimed to steal massive amounts of confidential information, including accounting records, contracts, invoices, and other official documents.

UnitedHealth Group: BlackCat ransom group, also known as ALPHV, stole 6TB of sensitive patient data. United Health stated the breach caused more than $800 million in financial damages — in addition to meeting BlackCat’s demands for a $22 million ransom.

March 2024

Duvel Brewery: Beer production was brought to a halt at one of Belgium’s largest breweries after a ransomware attack by Stormous.

Crinetics Pharmaceuticals: Internal IT teams uncovered suspicious activity in an employee account — but by the time they had isolated the threat, LockBit posted that they’d breached Crinetics systems and stolen major amounts of data. LockBit demanded a $4 million ransom.

MarineMax: Rhysida ransomware struck the world’s largest luxury yacht dealer, stealing financial information and company records as well as information from a database of the world’s wealthiest customers. Rhysida put the data up for sale for the price of 15 bitcoin.

February 2024

Lurie Children’s Hospital: The Chicago children’s hospital had to take IT systems offline and was forced to delay care for many of its patients. Rhysida set a price of $3.7 million for 600GB of data that may include as many as 200,000 patients. After Lurie refused to meet the price, the data was leaked online.

California SEIU 1000: A union that represents 100,000 California workers suffered network outages after an attack by LockBit. The ransomware gang stole employee SSNs, financial documents, and salary information.

Trans-Northern Pipelines: The Canadian petroleum pipeline operator was hit by a ALPHV ransomware attack. Trans-Northern said their security teams quickly isolated the incident without major issues, but ALPHV claims to have stolen almost 190GB of company data and documents.

January 2024

Fulton County, GA: A LockBit attack crippled Fulton County government systems for weeks, causing problems for utilities, court, and tax networks. Everything from marriage licenses to police operations were affected, and many offices had to resort back to using paper forms during the outage. LockBit claimed they gained access to “confidential documents” and threatened to leak them.

loanDepot: An unknown group disrupted payment systems that disrupted mortgage payments for millions of loanDepot customers. The hackers also stole the data of over 16 million customers, potentially including bank account information. 

Bucks County, PA: Hackers knocked out 911 terminals inside fire, police, and emergency vehicles in a Pennsylvania county home to 650,000 residents. The National Guard was brought in to assist with emergencies as the county attempted to resolve the issue.

Schneider Energy: Cactus ransomware stole terabytes of company data in a breach. The attack compromised over 2,000 enterprise clients including Walmart, PepsiCo, Hilton, and DuPont. It’s unknown whether ransom demands were met. 

Notable Ransomware Groups

Even after coordinated federal and international crackdowns, ransomware gangs are as powerful as ever. Groups that were previously broken up emerged under new criminal organizations, and newer gangs rose to prominence in some of the highest-profile attacks of the year. These are a few of the most dangerous names in ransomware. 

LockBit is a Russian gang with global reach that roared back with a vengeance in 2024 after suffering a defeat when law enforcement took down its platform. LockBit provides RaaS (Ransomware as a Service) and has been the most deployed ransomware since 2022. Because of LockBit’s popularity, attacks can vary greatly in tactics and techniques.

ALPHV/BlackCat was formed after a gang known as BlackMatter’s servers were taken down by a sting in 2021. ALPHV makes some of the most technically advanced ransomware out there, capable of evading even the top cybersecurity systems. They’re thought to have the most experienced and tech savvy network of affiliates, and attack both Windows and Linux systems. ALPHV is one of the only ransom gangs to use a “triple extortion” technique leveraging stolen data, encryption, and denial of service attacks.

Rhysida is a fast-rising, aggressive ransomware gang responsible for some of the most damaging attacks in 2024. Rhysida’s malware was initially considered to be novice, but it rapidly became more elaborate and difficult to detect. Rhysida has led the offensive against healthcare systems and government offices.

Hunters International, ShinyHunters, 8Base, and BlackSuit are other established ransomware gangs that thrived in 2024. DragonForce and RansomHub are newer names emerging as more formidable threats this year.

Latest Ransomware Trends

Several ransomware trends took hold this year, with attackers focusing on bigger targets and demanding bigger payouts to match. Attacks on infrastructure became more common — attackers went hard after healthcare systems, government offices, and supply chain vendors.

Like everyone else, hackers increasingly deployed AI to help them carry out attacks. AI allows malware to adapt in real time to evade security, or can be used to clone voices, email, or other communications to make phishing seem more legit.

Ransomware as a Service continued to grow in popularity, as ransomware providers made their platforms more accessible to bad actors with fewer technical skills. Ransomware also got more sophisticated across the board, taking advantage of zero-day vulnerabilities more frequently and utilizing remote access tools to improve the effectiveness of attacks.

As always, phishing attacks on individual employees were one of the most effective ways for ransomware gangs to exploit systems. Attackers often breached security through individuals in BYOD situations or on SaaS cloud platforms with fewer safeguards.

With ransomware becoming more accessible and sophisticated, it’s predicted that attacks will only get more frequent — and more disruptive — as we head into 2025.

Ransomware Prevention and Protection

Ransomware can be tough to defend against because it can infiltrate an entire network through just one user. The more you can do to protect your users and network, the better chance you’ll have to successfully fend off bad actors.

Best Practices for Preventing Ransomware

These are some tried-and-true methods to help prevent a ransomware attack and keep your network running securely.

• Use Zero Trust security policies following a “trust nothing, verify everything” principle.

• Secure your network with unique passwords and multi-factor authentication (MFA).

• Keep security patches up to date on all software and services like email, servers, and VPNs.

• Back up data frequently, on multiple different media formats and keep one off-site copy.

• Educate users about device safety and how to recognize the latest phishing scams.

• Utilize AI to fight malware or other malicious threats.

Choosing the Right Security Solutions

The most effective security solutions vary from organization to organization. By taking the time to analyze the specifics around the way your company uses technology, you’ll gain the insights to develop a rock-solid defense strategy.

• Map attack surfaces and be aware of the latest ransomware attack vectors to identify vulnerabilities and determine best defenses.

• Evaluate security risks of SaaS or other third-party platforms your organization is using.

• Evaluate vulnerabilities unique to remote work and BYOD.

• Consider access controls like single sign-on (SSO), conditional access, password management, or passwordless authentication to improve individual user security.

• Unify IT stacks to reduce exploitable security gaps.

Recovery and Response Strategies

No matter how good your defenses are, sometimes ransomware sneaks into your system. By having a response plan ready to go, you can mitigate attacks quickly and stave off major damage.

• Create an incident response plan with standardized protocols for identifying and managing breaches.

• Isolate the infected system to prevent ransomware from spreading.

• Remove ransomware with antivirus and antimalware software, then clean the infected system.

• Restore data from a clean backup source. Refrain from using backups that were made while the system was under attack as they could contain encrypted files that could relaunch the attack.

• Review your security response and make improvements where vulnerabilities are detected.

• Explore insurance coverage against ransomware and other cyberattacks.

If considering a ransom payment, be aware that meeting attackers’ demands usually encourages future attacks.

Secure Identities, Devices, and Access with JumpCloud

JumpCloud brings together a variety of services that bolster your defenses against all sorts of attacks, including ransomware attacks. Whether you leverage JumpCloud to manage your device fleet, end user identities, single sign-on access, or any combination thereof, JumpCloud has the capabilities to help you lock down and protect your organization and minimize your exposure to these types of attacks. 

Learn more about how JumpCloud reduces attack surfaces, makes authentication more reliable and efficient, protects against phishing attacks, and unifies platform and device management across your network.

Passwords were invented to protect things; to make systems more secure. 

But today? That is no longer the case. 

Instead of a reliable defense, passwords have become one of the weakest links in cybersecurity. Managed service providers (MSPs) face this struggle more than most. They manage countless user credentials, endless reset requests, and defend against password-related breaches across their clientele. 

Cybercriminals are getting smarter. Their ability to exploit weak or reused passwords is a growing threat to the integrity of client systems. Luckily, passwordless authentication provides a more secure alternative to using traditional passwords. Let’s explore why passwords are problematic for your business, how you can benefit from passwordless authentication, and how to implement it successfully.

Why Passwords are a Problem for MSPs

Can you guess the most common password in the world? 

Your guess is probably right. According to Cybernews it is “123456”. While it’s almost impossible to use such a password today due to password policies, weak passwords still lead to data breaches for many users.

In fact, weak passwords were the reason why 30% of internet users have experienced data breaches. For MSPs, making sure this never happens to their client is often the part of the deal. However, cyberattacks are more sophisticated than ever, which makes traditional password-based systems inefficient and risky. 

Some of the key reasons why as an MSP you should start rethinking about your password strategy for your clients:

Weak password practices

Many users continue to use weak passwords. Despite password policies, clients often reuse passwords across multiple platforms. They also create new ones that don’t meet security standards. If a system or app isn’t managed, the MSP may not have any control over the matter. This leaves gaps in client security postures that open the door to brute-force attacks and credential stuffing.

Credential theft and phishing attacks

57% of organizations go through phishing attempts on a weekly or daily basis.

Passwords are often the primary targets for attackers. They focus on credential theft largely through phishing attacks. Therefore organizations that don’t implement passwordless authentication are under higher risk of these attacks. Regardless of the amount of security training you put in place, passwords will always be a risk if they are still in the equation.

Password-related support ticket overload

Managing client password resets, account lockouts, and other passwords-related tickets consumes a significant amount of an MSPs’ time. This could be used for more critical tasks and strategic IT management instead.

Compliance risks

Compliance regulations like HIPAA, PCI-DSS, GDPR, and SOX mandate stringent guidelines around password policies. Ensuring all client environments meet these requirements can be a challenge, especially when each regulation has its own set of rules. On top of that, if you have multiple clients across different industries, it becomes even more difficult.

Security gaps due to human error

To err is human. Even when password policies are in place, human error leads to security risks. End users might bypass your policies (e.g. using personal information or predictable patterns in passwords) or fall victim to phishing attacks.

Suggested reading:Best Practices for IT Password Security

What is Passwordless Authentication?

Passwordless authentication is a security method that allows users to access applications, systems, and data without the need for a traditional password. Instead of requiring password input, passwordless authentication relies on alternative, more secure methods to verify user identities. These include biometrics, hardware tokens, email or SMS-based one-time passcodes (OTPs), cryptographic keys, and Single Sign-On (SSO).

Just one weak password can put an entire organization’s network and data at risk.

Even as cybersecurity teams are turning to new advances in authentication methods (like passwordless) every day, passwords are still the way that most of us sign on to our online accounts. That also means password breaches are still one of the easiest ways for bad actors to infiltrate systems.

Whether passwords are personal or professional, users tend to follow the same (bad) habits — and utilize a lot of the same passwords. So, it’s important for organizations to set policies and hold trainings that promote the use of strong passwords and seek safeguards with the use of additional authentication methods.

These are some of the emerging and recurring password trends and statistics so far this year.

Editor’s Picks: Password Statistics

Most users don’t realize how easy it is for attackers to breach a portal through weak passwords—and they don’t consider how much damage a breach causes.

• 70% of weak passwords can be cracked in less than 1 second by hackers using simple brute force attacks.
• Weak passwords are the cause for over 80% of organizational data breaches.
• Up to 30% of data breaches at organizations are caused by individual users sharing passwords, reusing passwords, or falling for phishing scams.
• On average, data breaches cost over $4 million per incident, with larger organizations facing damages that can rocket to tens and hundreds of millions.
• Strong passwords are more effective than most people realize. A complex 12 character password takes 62 trillion times longer to crack than a 6 character password.

JumpCloud Password Manager

JumpCloud’s decentralized architecture eliminates master passwords.

Get the Details

Consumer Password Statistics

In 2024 the password story was the same for a lot of consumers. Overall, people still have the bad habit of using weak passwords and recycling credentials—setting the same passwords across multiple accounts.

But with cyberattacks on the rise, people are starting to become more password savvy and seek new solutions like password generators or password managers.

10 Most Common Weak Passwords

The most common weak passwords have become classics at this point. Strings of sequential numbers, letters, keys, and of course “password” itself top this year’s list yet again.

1. 123456
2. admin
3. 12345678
4. 123456789
5. 1234
6. 12345
7. password
8. 123
9. Aa123456
10. 1234567890

Old favorites like “Qwerty,” “Password123,” and “000000” still rank among the top 25 too.

Average Number of Passwords per Person

Password usage continues to climb steadily in tandem with the use of online accounts.

• In 2020, individuals averaged more than 100 online accounts that required passwords.
• In 2024, the number of passwords grew to almost 170 per individual.
• Most people use an additional 80-90 passwords at work.

Password Reuse Rates

Password reuse rates remain high, which makes it easier for cybercriminals to take advantage of credential stuffing to break into multiple online accounts. Credential stuffing uses automated processes to try passwords and usernames on thousands of different websites.

• Up to 60% of individuals say they reuse passwords across multiple sites.
• 13% of people use the same passwords for all accounts.

Password Hygiene and Security

Security has improved as people get more educated about online crimes and identity theft, but there’s still a long way to go when it comes to protecting accounts.

• The use of multi-factor authentication (MFA) has increased to roughly 50% of individual users.
• It’s estimated 20-30% of people still write their passwords down, making it easier for others to find them.
• About 30% of people regularly change their passwords, which offers more protection if done right. But new studies have shown that password changes often lead users to make weaker passwords which can be counterproductive.
• Users share passwords with each other in 10-20% of their accounts.
• Streaming services have the highest number of password and account shares at 22%. Passwords for online shopping accounts are shared at a rate of 17%.

Business Password Statistics

Since the remote work boom, organizations have made password and account protection a priority. While security standards and improved tools help, weak points persist with employees on an individual level.

Password Management in Organizations

Password policies and management tools tend to be more stringent in larger organizations, then fall off with small- to medium-sized businesses (SMBs).

• 83% of enterprise organizations use multi-factor authentication. 70% have implemented password management tools. However, it’s been found that 52% of users reuse passwords across multiple accounts.
• 60% of SMBs use MFA. 50% deploy password managers. Around 70% have password policies, but policy enforcement enforcement may not be as strict as larger companies.
• Government and academic institutions deploy the highest level of account protections with 95% using MFA, 80% using password management, and 100% authoring strong password policies.

Employee Password Behaviors and Hygiene

Even with password policies in place, it’s difficult for organizations to control the actions of every one of their users. Some employees are simply lax with security, while others bend the rules if they get in the way of getting the job done.

• Surveys suggest about half of all employees reuse the same passwords for work and personal accounts.
• About 25% of co-workers share passwords with each other.
• Password fatigue is a growing problem for workers, with frequent password changes and the number of passwords needed for different accounts leading to the use of weaker passwords overall.

Password Policies in Enterprises

Writing and enforcing password policies is one of the best first lines of defense against hackers. Here are some guidelines for creating an effective password policy for your organization.

• Set a minimum length of 12 characters.
• Require different character types, including upper and lower case letters, numbers, and special characters.
• Prohibit the use of common patterns and simple sequences, like 123456.
• Prohibit the use of personal information, such as birthdays.
• Change passwords every 90 days.
• Keep a history of previous passwords and prohibit password reuse.

In addition to password policies, there are strategies and tools that will increase the effectiveness of security when combined with passwords.

• Use multi-factor authentication, including time-based codes and passwords or biometric authenticators.
• Use single-sign on (SSO) to reduce vulnerabilities to a single point, reduce password fatigue, and enhance the password experience for users.
• Set up self-service reset for users, so that they can reset passwords quickly without waiting for IT.

Pricing Options for Every Organization

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Data Breach Statistics

Data breaches are costly, resulting in damage to networks, lost productivity, fines and litigation, and loss of customers. Both Accenture and the Ponemon Institute estimate the cost of a data breach to average over $4 million.

Password-Related Data Breaches

Password breaches are still the most common way for cybercriminals to gain unauthorized access into networks. Compromised passwords account for more than half of all data breaches.

• Phishing is the culprit behind 70% of password theft, as methods evolve with technology.
• Brute force attacks, where bad actors randomly guess passwords, are effective a surprising 20% of the time.
• Credential stuffing is responsible for about 10% of breaches.
• Up to 30% of data breaches are enabled by internal factors, like sharing passwords, credential recycling, or users falling for phishing scams.

Impact on Personal and Business Data

While statistics vary depending on organizations and individuals, studies indicate improving password policies and management is proven to prevent attacks and data breaches.

• Password management reduces the risk of breaches by 30-50%.
• Enhanced security measures like MFA and SSO reduce the risk of cyberattacks by up to 25%.
• Customer trust increases by up to 20% for companies with a reputation for cybersecurity.

Case Studies and Examples

The average cost of a data breach is around $4 million, but the cost of the biggest breaches soars far above. Many organizations often face repercussions that go beyond finance. 2024 has produced some of the most damaging data breaches on record.

Ticketmaster

Millions of customers had their personal and financial information stolen from Ticketmaster’s database in April and May in what was believed to be a credential stuffing attack. Customers immediately started reporting incidents of identity theft. Cybersecurity was one of a number of problems that the U.S. Department of Justice found in an investigation into the company, and contributed to a lawsuit that the DOJ filed against Ticketmaster and Live Nation.

Dell

A hacker used a brute force attack to gain access to Dell’s network using a backdoor through a Dell reseller’s client portal. The attack leaked customer data and payment information across the web. Dell’s security practices were put under scrutiny by federal regulators as legal issues with customers piled up.

RockYou2024

This wasn’t a single organizational breach, but a massive password leak that’s thought to be the biggest in history. Almost 10 billion passwords compiled from a combination of past and current data breaches were dropped in a text file on an online forum. That volume of passwords from one source creates a huge opportunity for attackers using credential stuffing to carry out successful future attacks.

The Future of Password Security

By now, cybersecurity experts are aware password security has its limits when left in the hands of individuals. New technologies that generate and manage passwords or provide authentication without the need for passwords at all will eventually reduce the reliance on individuals within organizations.

Passwordless Authentication Trends

More and more organizations are adopting tools like push notifications, time-based security codes, hardware tokens, and biometrics as they seek ways to implement passwordless authentication.

If you’re seeking a solution for passwordless authentication, JumpCloud Go™ is a phishing-resistant device-level authentication method that offers the ability to authenticate without a password. JumpCloud Go uses biometric authenticators to reduce password usage and satisfy MFA requirements for SSO apps used on managed macOS, Windows, and Linux devices. JumpCloud Go is part of JumpCloud’s Platform and Platform Prime packages.

You can explore the entirety of JumpCloud’s security features with our guided sims.

Innovations in Cybersecurity

New developments are making logins more secure every day, with improvements in password creation and management, plus new authentication methods.

• Biometric authenticators are gaining popularity with users and organizations. Fingerprint and facial ID logins are the most common.
• Hardware security modules (HSMs) create cryptographic keys and store them in a secure environment. They are being used more frequently in payment processing, digital signatures, and cloud computing situations.
• AI is being used to assess password strength, identify phishing threats, and monitor behavioral biometrics and device usage to detect anomalies and suspicious activity.
• Cloud-based sync is being deployed to centralize password management, improve version control and security updates, and reduce the risk of data loss.

Predictions and Future Challenges

Exploiting weak passwords is a proven strategy for bad actors. AI gives cybercriminals new ways to launch password attacks, making phishing more believable and credential attacks more powerful.

Organizations can counter password attacks by improving user awareness and seeking authentication methods that relieve password fatigue. Password management and generation take the pressure off individual users and makes it easier for admins to ensure policies are followed. Passwordless authentication through push notifications, one-time and time-based passwords add an extra layer of security.

JumpCloud Password Manager is integrated across our product and directly into all SSO applications. Read more to see how JumpCloud helps your team to securely manage and share passwords, 2FA tokens, and other sensitive information while giving your security team full control over passwords used across your organization.

Sign up to create a free trial account to see how JumpCloud improves password management and authentication for everyone on your team. If you’re not ready to get your hands dirty (yet) try signing up for a free, no-obligation demo from a JumpCloud expert to ask pointed questions and learn how JumpCloud may fit your specific needs.