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CyberLink Launches PowerDirector 365 Business & AdDirector App to Easily Create Ads and Marketing Videos in 3 Minutes

With PowerDirector 365 Business and the AdDirector mobile app, business owners can choose from over 300 optimized templates and access an extensive professional-grade stock library to create marketing videos and social media ads within minutes.

Taipei, Taiwan – September 17, 2020 – CyberLink Corp. (5203.TW), a market-leading multimedia software company, today introduces a new product line-up for business, PowerDirector 365 Business (Windows) and AdDirector (Android & iOS). More than ever, businesses turn to digital marketing to reach new customers and fuel their growth but often struggle to create high-quality ads and marketing videos. PowerDirector 365 Business provides users the tools to produce polished ads within 3-minutes, using customizable templates, while also granting access to the full suite of editing tools from the award-winning PowerDirector video editor. Optimized for mobile phones, AdDirector’s feature-packed and responsive design makes it the perfect companion for video ad creation on the go. Businesses can tell their story with royalty-free access to the world’s most extensive stock catalog and create engaging videos that help boost their brand online.

While business owners widely recognize the importance of digital marketing to drive revenues – even more so in the current pandemic climate – most of them struggle to create compelling ad materials, especially videos. CyberLink’s new software and app solution removes all obstacles, with video creation in 3-simple steps accessible to anyone, even if they don’t have in-house design capabilities. With over 300 templates optimized for social media, and more added with frequent updates, users can easily find the right style that is consistent with their brand. They can then select content from a vast collection of stock videos, photos and music, powered by market leader Shutterstock, to compose the perfect ad to drive customer engagement.

“More than ever, businesses must turn to social media and other online marketing channels to drive demand, and video has become the medium of choice to engage with customers and generate sales,” said Dr. Jau Huang, CEO of CyberLink. “We’re committed to helping our users create highly effective professional-looking marketing videos that will help them grow their business. Our solutions are designed to help business owners quickly achieve results, whether they have in-house marketing and design resources or not.”

PowerDirector 365 Business includes all the features of newly released PowerDirector 19, enabling unlimited customization to the exclusive business templates and content, and providing users with unmatched versatility when creating their ads and marketing videos. With new sketch animation overlays and shape designer, creators can add high-quality animated sketches and vector-based shapes into their videos. They can add epic titles using customizable motion graphic titles and dynamic title reveals. And for businesses hoping to spend less time editing and more time promoting, the action camera center offers everything needed to make one-click enhancements.

PowerDirector 365 Business & AdDirector offer users the following benefits:

  • Unlimited access to CyberLink’s professional stock media, design packs and templates.
  • Unlimited access to CyberLink’s design packs that include pre-built templates and style presets.
  • Unlimited access to CyberLink’s unique stock video, background music tracks and sound clips, powered by Shutterstock.
  • Frequent releases of new editing tools, features, templates and design packs.
  • Priority customer support.
  • 50GB of CyberLink cloud storage.

Availability

PowerDirector 365 Business is available in selected retail outlets worldwide in the following languages: English, French, German, Italian, Spanish, Dutch, Chinese (Simplified and Traditional), Japanese and Korean. 

Download the AdDirector app today on the App Store or Google Play.

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About CyberLink
Founded in 1996, CyberLink Corp. (5203.TW) is the world leader in multimedia software and AI facial recognition technology. CyberLink addresses the demands of consumer, commercial and education markets through a wide range of solutions, covering digital content creation, multimedia playback, video conferencing, live casting, mobile applications and AI facial recognition.  CyberLink has shipped several hundred million copies of its multimedia software and apps, including the award-winning PowerDirector, PhotoDirector, and PowerDVD.  With years of research in the fields of artificial intelligence and facial recognition, CyberLink has developed the FaceMe® Facial Recognition Engine. Powered by deep learning algorithms, FaceMe® delivers the reliable, high-precision, and real-time facial recognition that is critical to AIoT applications such as smart retail, smart security, and surveillance, smart city and smart home. For more information about CyberLink, please visit the official website at www.cyberlink.com

MARTIN HALLER EXCLUSIVELY IN AN INTERVIEW FOR GREYCORTEX

In the header of your blog there’s written “In the head of a Network Administrator: Thoughts, ideas, insights” – that brings up a question: what have you been dealing with in terms of security at your clients in the past few months?

That’s a pretty good question. I’ve been thinking about changing the header recently into something in the sense of “IT security lies in thorough and honest work”, which corresponds the most with what we come across during audits in companies.

IT departments often try to do “rocket science”. They consider advanced and expensive technologies, such as sandboxing and SIEM, skipping basic and simple concepts. For instance, they update servers twice a year, they use just a few passwords (as they haven’t adopted a password manager), they administer everything under the domain admin account and they haven’t performed a test disaster recovery from backup yet.
Don’t get me wrong. Sandboxing and SIEM are really useful technologies. It’s just that they belong to “add-on” technologies, and it’s necessary to get the network tidy first – get to know it inside out, be aware of all devices, setup the firewall and antivirus correctly. Basically, it’s important to focus first on activities that will contribute to security the most with the least effort.

You mention sophisticated attacks and chaotic arrangement of the infrastructure – what kind of impact might they have on organizations and companies? And what risks do you as an expert link with them?

When investigating attacks, I’m often taken aback by how fast the attackers manage to perform a “lateral movement”. It’s the stage of attacks in which attackers have a device under control, and they attempt to extend it to as much of the network as possible. In many cases they manage within a few hours. For example, in one case they managed to get a backdoor to a Director’s PA’s computer using spear-phishing. On Friday night they connected to it and within three hours they took over the domain administrator account and took control of the whole network. That’s a very short time and it’s really difficult for a company without 24/7 network security monitoring to react in time.
It’s critical to invest more time in securing the internal network to make “lateral movement” harder for the attackers and get time to detect and stop them.
Most administrators I meet put all their effort into protecting the “perimeter”. They see the security black and white – the Internet’s full of the bad, while the internal network seems safe to them. That’s a pity as the perimeter’s usually very well secured and the extra time invested has little effect. On the other hand, the internal network tends to be neglected security-wise, so every single day spent securing it is noticeable.

I understand there’s not a single correct approach that would protect all users. In your opinion, though, is there a “must” for the companies to protect their data nowadays? Something that’s changed in this respect in the past 10 years, e.g. new technologies or tools?

The thing is that security will probably never be 100 %. There will always be some zero-day vulnerabilities, human errors, and it won’t be possible to apply all security technologies (e.g. they won’t be compatible with business requirements). That’s why every company should have an efficient back-up system, resistant to hacker attacks. Thanks to that they’ll be able to get their data back without having to pay a ransom.
The development of the cloud and fast Internet has helped a lot in this area. It’s possible to make off-site backups in the cloud for a reasonable price, where the backups are protected against deleting (thanks to snapshotting, i.e. preserving a state of the storage where backups are located to a particular point in time) and natural disasters.
That doesn’t mean, though, that it isn’t necessary to deal with security anymore. A successful attack still means a downtime for days or weeks for companies as well as the risk of making their private data public.

So, it’s not just about eliminating the causes, but prevention – it’s clear that as an expert on IT security you often face misunderstanding from budget holders. What arguments or real-life cases do you use at such moments?

Exactly, the prevention is paramount. It’s cheaper to prevent problems than to deal with their consequences. Thanks to the media attention paid to the recent cyber attacks (on hospitals) the budget holders now realize the need to deal with security. The money is there. The issue is its effective allocation. Almost every IT company now “does” security. There’re also a lot of vendors of security SW / HW solutions. Security’s not a commodity, though, and the quality of individual solutions differs diametrically. The price isn’t a reliable indicator, either. Our strategy is to educate the public in the area of security. And we want Czech companies and institutions to have good security.

So far, the year 2020 seems to be a year full of changes and the need to be prepared even for the most unbelievable moments, which applies to cyberattacks, too. After all, some may be considered more likely a target than others. For example, in the USA there’ll be the presidential election, the Olympics in Tokyo (postponed to 2021), the world economics has shaken due to the coronavirus, and a lot of companies “go online”, which poses enormous risk in itself. Are there any other events or circumstances this year that, in your opinion, may carry a higher risk of attack?

Talking about the Olympics, I’ve read an article about a cyberattack on the 2018 Winter Olympics in PyeongChang, South Korea. It was a very interesting and sophisticated attack which didn’t turn into a fiasco only thanks to a coincidence and a bit of luck. I definitely recommend reading “The Untold Story of the 2018 Olympics Cyberattack, the Most Deceptive Hack in History”.
It’s hard to say whether companies “going online” will have any influence on cybercrime. Most companies were already ready for home office and remote work. On the other hand, there are still a lot of companies on the market that are only about to modernize and digitize their processes. Due to the lack of IT people on the market, it’s possible that some implementations of changes won’t be done very thoroughly.

Given the direction hacker attacks have taken recently – where do you see the future of security tools?

Good question. Apart from imposing restrictions, it’s also crucial to have an overview of your network. That’s the only way how to recognize that the “restrictions” have been overcome and there’s an intruder in the network. Systems such as IDS / IPS will help you with that, as well as honeypots, network traffic analyzers, or SIEM systems. The choice of the system depends on the needs and possibilities of each company, though.
Apart from an early warning about a network issue, the systems are also necessary for backward incident investigation. With their help, it’s possible to find out how far the attackers got, which accounts and devices were compromised, which techniques and programs they used during the attack, which data they took out, how long the network was compromised, or the intrusion vector (the route of the attack). Without such systems the investigation of attacks is strenuous and inaccurate. Especially nowadays, when ransomware groups not only encrypt the data, but also steal parts of it and subsequently publish it (unless paid), such systems are needed more than ever before. Without them it’s almost impossible to find out whether any of your data got stolen during the attack, or not. 

Due to the decreasing price of network analyzers, their constant debugging, and the increasing importance of IT, I expect their adoption to grow. These technologies have a very good price / performance ratio. 

Martin Haller

Martin Haller is a co-owner of PATRON-IT and a technician with all his heart. He specializes in cyber security and has experience as an ethical hacker. He believes it’s necessary to be able to break the network first in order to secure it well. On his blog martinhaller.cz he shares updates from the field of IT security as well as his own real-life insights. He also runs his own YouTube channel – you’ll find there e.g. what a webcam attack looks like.

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About GREYCORTEX
GREYCORTEX uses advanced artificial intelligence, machine learning, and data mining methods to help organizations make their IT operations secure and reliable.

MENDEL, GREYCORTEX’s network traffic analysis solution, helps corporations, governments, and the critical infrastructure sector protect their futures by detecting cyber threats to sensitive data, networks, trade secrets, and reputations, which other network security products miss.

MENDEL is based on 10 years of extensive academic research and is designed using the same technology which was successful in four US-based NIST Challenges.

ESET Research discovers KryptoCibule: The multitasking multicurrency cryptostealer

BRATISLAVA, MONTREAL – ESET researchers have discovered a previously undocumented trojan malware family that spreads through malicious torrents and that uses multiple tricks to squeeze as many cryptocoins as possible from its victims while staying under the radar. ESET named the threat KryptoCibule, and according to ESET telemetry the malware seems to primarily target users in the Czech Republic and Slovakia.

This malware is a triple threat in regard to cryptocurrencies. It uses the victim’s resources to mine coins, tries to hijack transactions by replacing wallet addresses in the clipboard and exfiltrates cryptocurrency-related files, all while deploying multiple techniques to avoid detection. KryptoCibule makes extensive use of the Tor network and the BitTorrent protocol in its communication infrastructure.  

“The malware, as written, employs some legitimate software. Some, such as Tor and the Transmission torrent client, are bundled with the installer; others are downloaded at runtime, including Apache httpd and the Buru SFTP server,” says Matthieu Faou, ESET Researcher who uncovered the new malware family.

ESET has identified multiple versions of KryptoCibule, enabling us to trace its evolution all the way back to December 2018; it remains active. New capabilities have regularly been added to the malware over its lifetime, and it is under constant development.

Most of the victims were in Czech Republic and Slovakia, and this reflects the user base of the site on which the infected torrents are found. Almost all the malicious torrents were available on uloz.to, a popular file sharing site in the two countries. Additionally, KryptoCibule specifically checks for ESET, Avast and AVG endpoint security products; ESET is headquartered in Slovakia, while the other two are owned by Avast, which is headquartered in the Czech Republic.

“KryptoCibule has three components that leverage infected hosts in order to obtain cryptocurrencies: cryptomining, clipboard hijacking and file exfiltration,” explains Faou. “Presumably the malware operators were able to earn more money by stealing wallets and mining cryptocurrencies than what we found in the wallets used by the clipboard hijacking component. Alone, the revenue generated by that component does not seem enough to justify the development effort observed,” he adds.

For more technical details about KryptoCibule, read the blogpost “KryptoCibule: The multitasking multicurrency cryptostealer” on WeLiveSecurity. Make sure to follow ESET research on Twitter for the latest news from ESET Research.

KryptoCibule components and tools

 

About Version 2 Limited
Version 2 Digital is one of the most dynamic IT companies in Asia. The company distributes a wide range of IT products across various areas including cyber security, cloud, data protection, end points, infrastructures, system monitoring, storage, networking, business productivity and communication products.

Through an extensive network of channels, point of sales, resellers, and partnership companies, Version 2 offers quality products and services which are highly acclaimed in the market. Its customers cover a wide spectrum which include Global 1000 enterprises, regional listed companies, different vertical industries, public utilities, Government, a vast number of successful SMEs, and consumers in various Asian cities.

About ESET
For 30 years, ESET® has been developing industry-leading IT security software and services for businesses and consumers worldwide. With solutions ranging from endpoint security to encryption and two-factor authentication, ESET’s high-performing, easy-to-use products give individuals and businesses the peace of mind to enjoy the full potential of their technology. ESET unobtrusively protects and monitors 24/7, updating defenses in real time to keep users safe and businesses running without interruption. Evolving threats require an evolving IT security company. Backed by R&D facilities worldwide, ESET became the first IT security company to earn 100 Virus Bulletin VB100 awards, identifying every single “in-the-wild” malware without interruption since 2003.